Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
About the Course
Top reviews
VN
Apr 5, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
RC
Dec 21, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
1376 - 1400 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content
By Wilson N
•Feb 1, 2019
Genial
By Tina K
•Mar 20, 2017
Great!
By rais a k
•Nov 1, 2021
super
By Deleted A
•Aug 5, 2020
Great
By Sudhanshu K
•Jul 3, 2020
GREAT
By Vinayak G N
•Aug 3, 2017
Great
By Châu Q V
•May 5, 2017
great
By Deleted A
•Mar 13, 2017
GREAT
By Jason M
•Jul 26, 2024
good
By Yunxi L
•Jun 12, 2024
Good
By Muhammad A
•Dec 4, 2023
good
By Jeff W
•Jan 14, 2020
Fun.
By Prawira H S
•Sep 29, 2019
Cool
By Alex
•Jun 1, 2025
gut
By Mohamed H
•Jan 30, 2016
wow
By Jake S
•Aug 20, 2017
<3
By Kevin M
•Aug 27, 2022
By Grishchenko N
•Jul 18, 2020
G
By Rashid S
•Aug 21, 2017
w
By Giuliano Y
•Aug 20, 2017
,
By aymeline C
•Jul 21, 2017
E
By Gianfranco M R
•Mar 17, 2016
a
By Shailesh S
•Dec 2, 2015
Very useful and practical information. Very nice (engaging) content and presentation. I wish it was a bit more long and more involved. Current format is too concise and quick (overview type), would love to have more deeper (depth) course in future. And, ideally, the quizzes should have different questions presented in each attempt with only maximum 3 attempts ever allowed. That's the only way to test us (students) to know how much we have grasped.
Thanks to all who put it together and gave us an opportunity to learn, that too free and on-demand. I have taken many courses in Coursera in last 2 years and ones from Wharton (Univ of Penn) are close to the best ones among all.
By Mike Y W
•Sep 6, 2018
This is a fairly basic course about using psychology to influence others to take up your message, product, or service. I really liked the professor's use of visual aids during the lectures to help in communicating the topics being taught. I only wish the course was a little longer, and the professor could perhaps add something in about the possible ethical issues of using the two methods taught. The professor could add in a final peer-review written assignment - as there is no final - where students choose what message they want to convey given a choice of products or services, and how they would craft contagious content to communicate this message to others.
By Frederico F L B
•Apr 18, 2020
Content taught by Professor Berger is really interesting. By explaining clearly the science behind the creation of contagious content, he is able to actually share some non-obvious and counter intuitive information about the matter, which is probably going to be very useful professionally. However, I would say that the information provided is more of a seminar rather than a course. Besides that, tests are too easy and I wish it would have analytical and discursive exercises that would require more effort of the students and therefore, a true understanding of the concepts.