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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,289 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

SP

Aug 8, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

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376 - 400 of 1,674 Reviews for The Strategy of Content Marketing

By Mary C

Jan 22, 2018

It's a rich content course with great insights that will definitely help you become a better writter, know and reach your target, understand metrics and more!

By Priscillia U

Apr 22, 2022

Thank you Sonia Simone and The University od California, Davis for this great resource to help me start my career in Content Marketing. Absolutely inspiring.

By Patricia K

Mar 13, 2021

A very good course that helps a lot both at work and for a person who has their own website. the material is very useful and can be used over and over again.

By Andrea d S S R R

Dec 21, 2021

it is an excellent source of knowledge for beginners at content marketing! gives you a lot of strategic information that helps you develop a great campaign.

By Rey K

Sep 16, 2021

The course is 10 star but please how do I get and download my certificate? Its my only proof of acquired skills and means of clocking deals. dont ignore pls

By Sunda-Edwige L

May 30, 2020

very good, i'm not a native english speaker, and I understand evrything, evrything was easy to understand and the content of the course is good quality. :-)

By vasu r

May 29, 2020

It was a wonderful experience. Instructors are just amazing and all the techniques they discussed are amazingly wonderful. Thank you so much for this course

By Chukwudi D

Oct 1, 2022

i am delighted to have completed this course.i am also appreciative of the opportunity to achieve this long time dream. thank you all that made it happen.

By Sonali B

May 15, 2020

Extremely insightful and good quality course. The instructor and material are par excellence. Would highly recommend it for any content writer or marketer!

By Mohamed M

Jul 30, 2025

i really enjoy my first experience learning oonline , the mentors are really nice s helpful and using wonderful methods to pass the message and the course

By Oksana Z

Aug 12, 2025

Great short and deeply informative course that gives a lot of structure in understanding what is Content Marketing and really helps in real life projects

By Marcelo M V

Oct 30, 2023

The Course was very great, I would like that in some aspects give more details or show statistics and graphics but in general is a very complete course

By Areli A

Feb 22, 2023

Really professional and great course!!

It has been a pleasure to have great professionals sharing their experience and knowledge with us.  Thank you.

By João D d L

May 17, 2020

Fantastic course, after him my search for details that make a difference in a project increased my eternal gratitude to Simone and everyone who did it.

By ALBA P F R

Aug 26, 2025

Excelente el curso y el aprendizaje recibido por parte de la coach. Deseo continuar con otros cursos cortos gratis, desde que la plataforma lo permita

By Francis T

Jun 4, 2020

Fantastic course! I would highly recommend for those studying marketing, entering the industry or those wanting to rehash their knowledge and skills.

By Aimilia K

May 17, 2020

Excellent course I have learned so many new things about content marketing! I have already been improved on the areas I wanted! Thank you so much! :)

By Rick A

Apr 18, 2024

Cannot believe how much I learned. My copywriting and overall understanding of marketing has sky-rocketed. Great content and can't recommend enough.

By fcastilloch

Dec 20, 2020

Very insightful course, very honest teachers and with a lot of information and material that is up-to-date and you can quickly use for your benefit.

By Regina F

Sep 5, 2020

Definitely worth taking. Strongly recommend this course for anyone who needs to get a better understanding of how use content marketing effectively.

By Lai G

Oct 22, 2021

Great course and definitely worth the time to learn all this content marketing. It'd be better if there were more writing assignments to practice .

By Deleted A

Oct 7, 2020

Sonia is a very good tutor, clearly explained the theory and i enjoy the course very much. However , it seems to me that few footage was missing.

By Amaia L

Sep 17, 2020

Me ha gustado mucho, muy instructivo y se aprende mucho. He agradecido la transcripción al español por no saber inglés. Totalmente recomendable.

By Sandra K

Nov 4, 2019

Super ingenious course that provides a lot of practical knowledge. I can apply everything I've learned. The course is highly recommendable - TOP

By Wiola B

Oct 13, 2022

I am very pleased with this course. It will give me the key to my development. well-communicated knowledge and excellent educational materials.