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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,360 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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901 - 925 of 1,534 Reviews for Attract and Engage Customers with Digital Marketing

By Antonio N A A

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Oct 16, 2023

Great Course and Teachers

By Sohyb S

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Sep 27, 2023

thanks coach ak very much

By lisa v o t

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Sep 6, 2023

es un modulo muy completo

By Dr S K G

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May 29, 2023

Great Learning Experience

By Paola Z

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May 2, 2023

El curso es muy completo.

By Stephen F

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Apr 30, 2023

great course! Learn a lot

By Sajjad I

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Apr 22, 2023

Overall Great Experience!

By Danny O

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Apr 8, 2023

Absolutely Amazing Course

By Rosemond P

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Jan 30, 2023

GREAT! This program! Hmm!

By Janine W

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Jan 22, 2023

Top notch course material

By เธียรชัย พ

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Oct 23, 2022

Good lesson for marketer

By Ngô H Q

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Oct 19, 2024

It is useful for my work

By Alfonso F

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May 28, 2024

Excelentes conocimientos

By Jadoui A

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Mar 31, 2024

thank you for the course

By Raghav S

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Jan 31, 2024

teaching was really nice

By Ayesha

•

Nov 28, 2023

detailed and easy course

By Ivan K R L

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Aug 18, 2023

Very Informative content

By Vincent B

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Feb 11, 2023

Thank you, for your time

By Mariia Z

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Jan 16, 2023

Great course! Thank you.

By Al S

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Oct 12, 2022

Excellent for beginners

By ahmad r

•

Jul 7, 2025

قوية جدا وشامله لكل شيء

By Abraham C

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Apr 1, 2024

very informative course

By Sowmya C L

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Aug 3, 2023

Very Informative Course

By Fazil Z

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May 24, 2023

Very valuable knowledge

By Fernanda V

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Dec 19, 2022

Muy feliz con el curso.