With companies worldwide exploring how to harness generative AI’s potential, it’s critical to make informed decisions about when and how to adopt these technologies. The “Generative AI in Business” course series provides business leaders with a step-by-step guide to incorporate generative AI into their business operations, product offerings, and organizational structures. Through this series, you’ll gain a deep understanding of generative AI’s capabilities, learn to create a tailored action plan based on your specific business challenges, and develop effective strategies to execute that plan. By the end, you'll be equipped with the tools and knowledge to evaluate, implement, and scale generative AI solutions that meet your unique business needs.
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Generative AI in Business Specialization
Bring Generative AI Into Your Business. Master strategies to evaluate, plan, and implement generative AI solutions to deliver value for your business.
Instructor: Andrew Wu
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What you'll learn
Explore the new possibilities generative AI presents across various business and professional settings
Formulate a comprehensive action plan to integrate generative AI into your business, and construct a detailed blueprint for the solution
Master the strategies to build, scale, and evaluate your generative AI solution
Overview
Skills you'll gain
- Project Risk Management
- Business Process Automation
- Performance Analysis
- Business Strategies
- Business Transformation
- Data Strategy
- Customer experience strategy (CX)
- Business Strategy
- Data Integration
- Business Planning
- Innovation
- Business Analysis
- Performance Measurement
- Business Process Management
- Decision Making
- Solution Design
- Solution Delivery
- Project Performance
Tools you'll learn
What’s included
Add to your LinkedIn profile
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Michigan
Specialization - 3 course series
What you'll learn
Understand the core capabilities of leading generative AI tools as applied to business and professional settings
Envision and forecast new business possibilities offered by generative AI in the short and medium-term
Understand the key technical components of the generative AI technology
Skills you'll gain
What you'll learn
Identify the right problems in your business where generative AI can deliver the highest value
Align your problems with the right generative AI solution types
Determine the right data in your business to integrate into your generative AI solution
Skills you'll gain
What you'll learn
Understand the current landscape of generative AI-driven business model transformation across a variety of industries and organization types
Identify and communicate effectively with various stakeholders affected by the transformation
Develop and apply a quantitative framework to rigorously assess the impact of generative AI on your organization
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
We recommend that you take the courses in sequence. The overall action sequence for this series is "See, Plan, Act":
The first course, GenAI in Business: Discover the Possibilities, is the "See" phase. In this course, we'll examine the new possibilities that GenAI offers for businesses.
The next course, GenAI in Business: Planning Framework for Implementation, is the "Plan" phase. We’ll develop a detailed plan to harness those opportunities for your business and develop a solution blueprint.
The final course, GenAI in Business: Strategies for Successful Execution , is the "Act" phase, where we'll learn the specific strategies to implement your plan and maximize its chance of success.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
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Financial aid available,