This Specialization is intended for content creators, marketers, and digital entrepreneurs seeking to master AI-powered tools for research, planning, and content optimization. Through three courses, you will cover smart prompt engineering, audience research, content strategy, and SEO techniques using ChatGPT. Taught by marketing experts Kasia Pilch & LAMZ, this program prepares you to create high-impact content with clarity, efficiency, and reach.
Applied Learning Project
Across the Specialization, you’ll complete three practical projects that put your new AI skills to work. In Course 1, you’ll design a set of high-quality, reusable prompts tailored to your niche or brand, ensuring ChatGPT generates content in your style. In Course 2, you’ll research your target audience, define a content avatar, and create a complete content plan that solves their real problems. In Course 3, you’ll build an optimized content distribution system—repurposing long-form content into short-form pieces, generating SEO-rich titles and descriptions, and setting up an efficient publishing workflow. By applying your skills to real-world scenarios, you’ll finish the Specialization with ready-to-use content strategies and AI systems that drive measurable results.
