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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,154 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

LN

Apr 20, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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626 - 650 of 1,465 Reviews for Management of Fashion and Luxury Companies

By Cheryl C

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Dec 20, 2017

Thoroughly enjoyed the contents of this course and the learning material.

By GABRIEL P

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Feb 7, 2024

It is a very insightful course, and the teachers are very knowledgeable.

By Aida G P T

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Oct 14, 2022

I enjoyed the content of the course and the quality of the information!

By Yousuf A M

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Sep 2, 2021

It was realy great to learn management of Fashion and Luxury Companies !

By Bhavna A

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Jun 6, 2020

an excellent course that updates you about the industry. Thanks Coursera

By Wong C H

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Apr 26, 2020

This course is worth to learn to increase my brand management knowledge.

By Maria B L d F M

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Feb 16, 2020

Excellent course with an incredible pedagogical method. I wait for more!

By BySan M

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Feb 10, 2016

Very well explained course... All about fashion and its business models.

By marcos m

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Sep 25, 2023

Amazing content. Corresponds to what was proposed, exceeds expectations

By l.v.x _

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Dec 5, 2020

So much useful to gain knowledge, good teaching and easy to understand.

By CONSTANZA D P D C

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Oct 25, 2020

Very good course! Very informative and they give great material for it.

By Vanessa A S

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Sep 22, 2020

Great and easy understanding of the Fashion Industry and its variables.

By Natalia G

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May 3, 2019

I just love the way the professors teach and show you every concept! :)

By Divyata R

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Nov 19, 2017

One of the best course so far. It makes sure that you learn everything.

By Fedorovich A

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Nov 2, 2015

Adore this course, wish it would be more courses connected with fashion

By shruti k

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Apr 7, 2022

Really great course to learn more about luxury and fashion businesses

By Pareena P

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Aug 3, 2020

This course gives a lot of knowledge about Fashion and Luxury Fashion.

By Clara M

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Jul 5, 2020

Really well structured, interesting and worth dedicating your time to.

By Antonella M

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Feb 12, 2019

I have enjoyed, now I have a different vision about Fashion and Luxury

By Diana R

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Mar 1, 2016

Please do more courses like this It explain a lot about this industry.

By Marek W

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Jul 16, 2023

Very interesting, a little bit outdated, but with amazing interviews.

By BHAGYASHREE D B

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Sep 24, 2020

This course is best.. I learn many things about fashion brands luxury

By Tatum G K

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Jul 1, 2018

Excelente curso de aproximación a los mercados de la moda y del lujo.

By Moustafa A M

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Jun 27, 2018

It is so interesting , full of new ideas and organized well.good luck