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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,360 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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By Sandeep S

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Sep 22, 2022

good

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Sep 20, 2022

good

By Marileny P T

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Sep 4, 2025

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Aug 30, 2025

nice

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Aug 15, 2025

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Jul 27, 2025

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Jul 13, 2025

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Jun 29, 2025

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Jun 16, 2025

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May 30, 2025

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May 23, 2025

show

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May 10, 2025

AMEI

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May 3, 2025

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Apr 19, 2025

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Mar 14, 2025

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Jan 31, 2025

nice

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Nov 5, 2024

good

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Nov 5, 2024

good

By Juri A A

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Oct 15, 2024

رائع

By Muhammad D A

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Oct 12, 2024

Nice

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Oct 8, 2024

good

By ROSHINI M P

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Sep 19, 2024

GOOD

By eka s

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Aug 29, 2024

good