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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,360 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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926 - 950 of 1,534 Reviews for Attract and Engage Customers with Digital Marketing

By Sylverlyn M

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Jun 20, 2022

very interesting course

By Davina C

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Nov 21, 2024

interesting and useful

By Mustafa O

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Nov 5, 2023

Definitely recommended

By Fernando O

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Apr 6, 2023

Great! Learning a lot!

By Syed M H

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Nov 28, 2022

It was great learning.

By Keerthana C

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Nov 18, 2022

It is very good course

By Muhammad M H

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Oct 10, 2022

An excellent learning!

By Abdelrahman E

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Aug 18, 2022

amaazing seo knowledge

By Adewara O d

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Jul 16, 2022

learnt lots of things

By Garrison M

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Jun 7, 2022

Has been very helpful!

By Sarah A

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May 10, 2022

Perfect for beginners!

By Nabil

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Aug 8, 2025

It was really helpful

By Sherry Z

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Aug 11, 2024

LOVE IT! Very helpful

By Safe U

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Mar 22, 2024

It was a good course.

By John R

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Mar 2, 2024

Coach AK is the king!

By Rajeshwar S

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Oct 18, 2023

Knowledgeable course.

By Боевец О В

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Sep 23, 2023

Good coursse but hard

By Hassaan M

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Jun 21, 2023

Loved the instructor.

By Nuno F X d A A

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Mar 20, 2023

Top, amazing learning

By Jesus C

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Feb 23, 2023

Always keep learning.

By Hưng N

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Oct 11, 2022

That's very wonderful

By Furqan S

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Aug 6, 2022

Nice Course By Google

By ISAM A

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Jul 25, 2022

Very good and usefull

By Haide H

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Jul 13, 2022

The Coach is amazing.