This course redefines B2B sales training through a blend of neuroscience, AI, and behavioral psychology. Designed for busy professionals, each 90-second lesson delivers a pivotal insight that reshapes how sellers engage, persuade, and close. Grounded in how modern buyers actually make decisions, the course offers practical, evidence-based techniques that can be applied immediately.

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Empfohlene Erfahrung
Was Sie lernen werden
Explain how neuroscience influences B2B buyer decisions.
Apply AI tools to analyze buyer intent and engagement.
Differentiate emotional and logical triggers in the sales process.
Design sales strategies using frameworks like E.P.I.C. and V.I.B.E.
Kompetenzen, die Sie erwerben
- Kategorie: Analysis
- Kategorie: Decision Making
- Kategorie: Sales
- Kategorie: Closing (Sales)
- Kategorie: Storytelling
- Kategorie: Sales Process
- Kategorie: Overcoming Objections
- Kategorie: B2B Sales
- Kategorie: Customer Analysis
- Kategorie: Sales Strategy
- Kategorie: Non-Verbal Communication
- Kategorie: Selling Techniques
- Kategorie: Sales Presentation
- Kategorie: Negotiation
- Kategorie: Consultative Selling
- Kategorie: Stakeholder Communications
- Kategorie: AI Personalization
- Kategorie: Customer Engagement
- Kategorie: Behavioral Economics
- Kategorie: Empathy
Wichtige Details

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September 2025
1 Aufgabe
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 2 Module
In this course, you’ll explore the psychological, neural, and AI-driven factors that influence B2B buying decisions. You’ll decode how buyers form impressions in six seconds, how emotions outweigh logic in enterprise sales, and how AI tools can predict and shape sales outcomes with precision. With practical strategies rooted in neuroscience and behavioral science, you’ll master frameworks to read digital body language, orchestrate multi-stakeholder deals, and drive conversions through personal value creation. By the end, you’ll be equipped to transform objections into buying signals, collapse sales cycles, and build a future-proof sales stack that leverages human and machine strengths.
Das ist alles enthalten
1 Lektüre1 Plug-in
In this module, you’ll explore how neuroscience, AI, and behavioral psychology shape B2B sales effectiveness in the digital era. You’ll examine the science behind emotional decision-making, rapid buyer impressions, and the role of storytelling in driving action. You’ll learn how to harness digital body language, buying intent data, and AI-powered tools to anticipate objections, identify high-value prospects, and create trust—without a single in-person meeting. Finally, you’ll apply frameworks to decode complex stakeholder dynamics, personalize value, and make price a non-issue.
Das ist alles enthalten
15 Videos1 Aufgabe
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You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
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