What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I take free Google Ads courses on Coursera?

Yes. You can start learning Google Ad skills on Coursera for free in two ways: Preview the first module of many Google Ads courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available). Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial. If you want to keep learning, earn a certificate in Google Ads, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

What is the Google Ads Search Certification?

The Google Ads Search Certification validates your ability to create and optimize Google Search campaigns. It covers topics like keyword strategy, bidding, and ad performance. You can build related skills through courses like Google Digital Marketing & E-commerce Professional Certificate on Coursera, which includes hands-on practice with Google Ads tools.

Top Google Ads Courses - Learn Google Ads Online

Find the Best Google Ads Course for Your Goals

Coursera Project Network
Google Ads for Beginners
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
4.4
Rating, 4.4 out of 5 stars
5.8K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, Customer Relationship Management, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Professional Development
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
43K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
Coursera Project Network
Google Ads for Beginners: Master Essentials & Fundamentals
Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing
4
Rating, 4 out of 5 stars
14 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Create a Google Ads Search Campaign
Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies
4.6
Rating, 4.6 out of 5 stars
712 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Status: AI skills
Google
Google Data Analytics
Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, LinkedIn, Dashboard, Data Processing, Interviewing Skills, Professional Development
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
174K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Aptly
Google Ads Search Certification Preparation
Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
Beginner · Course · 1 - 4 Weeks

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Status: Free Trial
Aptly
Search Advertising with Google
Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting
4.2
Rating, 4.2 out of 5 stars
7 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
4.8
Rating, 4.8 out of 5 stars
29K reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Google
Google AI Essentials
Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, Large Language Modeling, LLM Application, Process Optimization, Productivity Software, Computer Security Awareness Training, Workforce Development, Innovation, Organizational Strategy, Data Security, Sociology, Critical Thinking, Analysis
4.8
Rating, 4.8 out of 5 stars
9.7K reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
Meta
Advertising with Meta
Skills you'll gain: Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Social Media Campaigns, Facebook, Instagram, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing
4.8
Rating, 4.8 out of 5 stars
2.7K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
4.8
Rating, 4.8 out of 5 stars
7.3K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
4.6
Rating, 4.6 out of 5 stars
2.1K reviews
Beginner · Course · 1 - 4 Weeks