• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Master Unity GUI: Design, Animate & Script Menus

      Skills you'll gain: Scripting, Unity Engine, User Interface (UI), User Interface (UI) Design, Interactive Design, Game Design, Video Game Development, Animations

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Getting Started with TikTok

      Skills you'll gain: TikTok, Storytelling, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Target Audience, Business Marketing, Customer Engagement, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Stakeholder Management, Growth Strategies, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Unity: Design & Implement Advanced Rendering Effects

      Skills you'll gain: Unity Engine, Computer Graphics, Visualization (Computer Graphics), Computer Graphic Techniques, C# (Programming Language), Linear Algebra, Scripting

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Build & Script a Breakout Game in Unity

      Skills you'll gain: Unity Engine, Game Design, Video Game Development, Animation and Game Design, Software Architecture, Visualization (Computer Graphics), User Interface (UI), Object Oriented Design, UI Components, Scripting, C# (Programming Language), Debugging

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      3D Printing and Additive Manufacturing

      Skills you'll gain: 3D Modeling, Design Software, Design Thinking, Intellectual Property, 3D Assets, Hardware Troubleshooting, Conceptual Design, Visualization (Computer Graphics), Computer Hardware, Manufacturing Processes, Emerging Technologies, Industrial Design, Digital Design, Mechanical Design, Computer Graphics, Computer-Aided Design, Graphical Tools, Control Systems, Product Design, Prototyping

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      124 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      7-Day Personal Branding Challenge: Get Paid to Be You

      Skills you'll gain: Target Audience, Content Creation, Storytelling, Branding, Brand Strategy, Brand Awareness, Social Media, Instagram, Content Marketing, Market Opportunities, Value Propositions, Self-Awareness

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Regulatory Compliance

      Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      AI & Predictive Analytics with Python

      Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Python Programming, Scikit Learn (Machine Learning Library), Data Science, Data Processing, Unstructured Data, Algorithms

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Market Analysis, Fraud detection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.8K reviews

      Beginner · Specialization · 3 - 6 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…767778…265

    In summary, here are 10 of our most popular search engine marketing courses

    • Master Unity GUI: Design, Animate & Script Menus: EDUCBA
    • Getting Started with TikTok: Aptly
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • Unity: Design & Implement Advanced Rendering Effects: EDUCBA
    • Build & Script a Breakout Game in Unity: EDUCBA
    • 3D Printing and Additive Manufacturing: University of Illinois Urbana-Champaign
    • Channel Management and Retailing : IE Business School
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • 7-Day Personal Branding Challenge: Get Paid to Be You: Skillshare
    • Regulatory Compliance: University of Pennsylvania

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok