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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • C

      Coursera Project Network

      Develop a Company Website with Wix

      Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      AI in Healthcare

      Skills you'll gain: Feature Engineering, Healthcare Ethics, Pharmaceuticals, Data Ethics, Clinical Research, Health Systems, Healthcare Industry Knowledge, Unstructured Data, Health Care, Health Informatics, Data Mining, Managed Care, Responsible AI, Clinical Data Management, Applied Machine Learning, Medical Billing, Electronic Medical Record, Machine Learning, Artificial Intelligence, Clinical Research Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Trading Strategies in Emerging Markets

      Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Data Collection, Market Liquidity, Market Data, Investment Management, Financial Analysis, Performance Analysis, Market Dynamics, Project Design, Market Analysis, Financial Market, Business Planning, Securities Trading, Performance Measurement, Technical Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Business Communication, Advertising, Business Correspondence, Business Planning, Financial Analysis, Communication, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Las redes sociales en acción

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      755 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      124 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Patrocinio Deportivo

      Skills you'll gain: Proposal Development, Stakeholder Management, Stakeholder Analysis, Promotional Strategies, Intercultural Competence, Brand Strategy, Marketing Communications, Market Opportunities, Business Development, Business Relationship Management, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      415 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      Indian School of Business

      A Life of Happiness and Fulfillment

      Skills you'll gain: Positivity, Resilience, Psychology, Personal Development, Decision Making, Self-Awareness, Creativity, Emotional Intelligence, Curiosity, Mindfulness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Extended Reality for Everybody

      Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Usability Testing, Design Thinking, 3D Assets, Prototyping, Unity Engine, User Experience Design, Interaction Design, Conceptual Design, Human Centered Design, Design, User Research, Cross Platform Development, Web Content Accessibility Guidelines, Emerging Technologies, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      559 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Management, Journalism, Creativity, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Market Analysis, Fraud detection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Generative AI for Sales

      Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

      4.1
      Rating, 4.1 out of 5 stars
      ·
      28 reviews

      Intermediate · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular search engine marketing courses

    • Develop a Company Website with Wix: Coursera Project Network
    • AI in Healthcare: Stanford University
    • Trading Strategies in Emerging Markets: Indian School of Business
    • Inglés Empresarial: Arizona State University
    • Las redes sociales en acción: Tecnológico de Monterrey
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Patrocinio Deportivo: Universitat Autònoma de Barcelona
    • A Life of Happiness and Fulfillment: Indian School of Business
    • Extended Reality for Everybody: University of Michigan
    • Branding: The Creative Journey: IE Business School

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