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Marketing Fundamentals Courses Online

Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

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Explore the Marketing Fundamentals Course Catalog

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    686 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    799 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Market Trend, Customer Relationship Management, Adaptability

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Roadmaps, Product Strategy, Product Lifecycle Management, Product Development, Stakeholder Management, Data-Driven Decision-Making, Decision Making, Innovation, Market Analysis, Agile Methodology, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Management, Market Analysis, Promotional Strategies, Consumer Behaviour, Price Negotiation, Writing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    731 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    225 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Recruiting Fundamentals

    Skills you'll gain: Recruitment, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Acquisition, Human Resources, Regulatory Compliance, Talent Sourcing, Compliance Management, Interviewing Skills, Labor Law, Brand Strategy, Value Propositions

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Predictive Modeling, Analytical Skills, Business Analytics, Regression Analysis, Data Analysis, Data Validation, Data Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Fundamentals of Integrated Brand Promotion

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Product Strategy: Coursera Instructor Network
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Introdução ao Marketing Analítico: Insper
  • Dubai Hospitality Marketing : Dubai College of Tourism
  • Fundamentals of Product Management: Board Infinity
  • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
  • Introducción al Marketing: University of Pennsylvania
  • Introduction to Digital Marketing: University of California, Irvine
  • What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
  • Recruiting Fundamentals: Automatic Data Processing, Inc. (ADP)

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