• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Advanced Information Literacy

      Skills you'll gain: Information Management, Research, Literacy, Lifelong Learning, Critical Thinking, Analytical Skills, Intellectual Property, Planning, Document Management, Communication, Journals, Style Guides

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Hôtel “De l'étoile” - a hotel in crisis?

      Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      110 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Deep Teaching Solutions

      Rethinking Logic: Surprising Science of Critical Thinking

      Skills you'll gain: Critical Thinking, Curiosity, Deductive Reasoning, Independent Thinking, Open Mindset, Complex Problem Solving, Lifelong Learning, Growth Mindedness, Willingness To Learn, Systems Thinking, Cognitive flexibility, Decision Making, Social Sciences, Behavioral Economics, Scientific Methods

      4.9
      Rating, 4.9 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Trademark

      Skills you'll gain: Intellectual Property, Brand Management, Innovation, Global Marketing, Commercial Laws, Case Studies, Legal Strategy, Legal Risk, Lawsuits, E-Commerce, Legal Proceedings, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      225 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Desarrollo de tu marca personal

      Skills you'll gain: Branding, Marketing Planning, Strategic Marketing, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IIMA - IIM Ahmedabad

      Transforming Life and Organizations in the Digital Age

      Skills you'll gain: Digital Transformation, Innovation, Business Transformation, Organizational Strategy, Artificial Intelligence, Technology Strategies, Organizational Change, Behavioral Economics, Industrial and Organizational Psychology, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Advanced Digital Marketing

      Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

      4.4
      Rating, 4.4 out of 5 stars
      ·
      21 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Marketing no mundo digital

      Skills you'll gain: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      D

      Duke University

      Stress First Aid for Healthcare Workers: A Peer Support Tool

      Skills you'll gain: Stress Management, Resilience, Crisis Intervention, Community Health, Personal Development, Mental Health, Case Studies, Health Promotion, Positive Behavior Support, Recognizing Others, Empathy, Self-Awareness, Needs Assessment, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?

      Skills you'll gain: Anthropology, Social Sciences, Cultural Diversity, Sociology, Psychology, Education and Training, Science and Research, Ancient History, Neurology, Legal Proceedings

      4.4
      Rating, 4.4 out of 5 stars
      ·
      94 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e o Consumidor no Ambiente Digital

      Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northeastern University

      Future Healthcare Payment Models

      Skills you'll gain: Value-Based Care, Managed Care, Care Management, Healthcare Industry Knowledge, Health Policy, Medicaid, Business Metrics, Stakeholder Analysis, Payment Systems, Medicare, Performance Measurement, Cost Management, Insurance, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…616263…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Advanced Information Literacy: The State University of New York
    • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
    • Rethinking Logic: Surprising Science of Critical Thinking: Deep Teaching Solutions
    • Protecting Business Innovations via Trademark: The Hong Kong University of Science and Technology
    • Desarrollo de tu marca personal: Tecnológico de Monterrey
    • Transforming Life and Organizations in the Digital Age: IIMA - IIM Ahmedabad
    • Advanced Digital Marketing: University of Maryland, College Park
    • Marketing no mundo digital: University of Illinois Urbana-Champaign
    • Stress First Aid for Healthcare Workers: A Peer Support Tool: Duke University
    • Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?: Rutgers the State University of New Jersey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok