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    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

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    Explore the Marketing Automation Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Analytics

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Product Marketers: Data-Driven Campaigns

      Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Artificial Intelligence, Automation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Sales Proposals and Presentations

      Skills you'll gain: AI Personalization, Proposal Development, Sales Presentation, Sales Strategy, Generative AI Agents, Storytelling, Presentations, Data Storytelling, Sales Process, Prompt Engineering, Market Research, Microsoft PowerPoint, Competitive Analysis, Data Visualization

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Machine Learning for Marketers

      Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Automating Sales Tasks with Zapier

      Skills you'll gain: Email Automation, Google Sheets, Automation, Business Process Automation, Productivity Software, Gmail, Workflow Management, Sales Support, Operations Management, Order Fulfillment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Inside Sales: Crafting Effective Outreach

      Skills you'll gain: Inside Sales, Generative AI Agents, AI Personalization, Email Automation, Sales Development, Sales Process, Sales Enablement, Sales Strategy, Prompt Engineering, ChatGPT, Anthropic Claude, Driving engagement, HubSpot CRM, Personalized Service, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making, Automation, Analytics

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      DeepSeek R1 for AI Marketing and Business Strategy

      Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      Building AI Agents with DeepSeek using Make.com

      Skills you'll gain: Make.com, Email Automation, No-Code Development, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Automation, Data Management, Prompt Engineering, Google Workspace, Continuous Monitoring

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      79 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Enhancing Customer Insights with Generative AI

      Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategy

      Intermediate · Course · 1 - 4 Weeks

    Marketing Automation learners also search

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    1…678…268

    In summary, here are 10 of our most popular marketing automation courses

    • Digital Marketing Analytics: University of Maryland, College Park
    • GenAI for Product Marketers: Data-Driven Campaigns: Coursera Instructor Network
    • GenAI for Sales Proposals and Presentations: Coursera Instructor Network
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Machine Learning for Marketers: University of Colorado System
    • Automating Sales Tasks with Zapier: Coursera Project Network
    • GenAI for Inside Sales: Crafting Effective Outreach: Coursera Instructor Network
    • DeepSeek R1 for AI Marketing and Business Strategy: SkillsBooster Academy
    • Building AI Agents with DeepSeek using Make.com: Board Infinity
    • Regression Modeling for Marketers: University of Colorado System

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