• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • C

      Coursera Project Network

      Using Porter’s Five Forces Model for Competitive Analysis

      Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Introduction to Psychology

      Skills you'll gain: Research, Psychology, Mental Health Diseases and Disorders, Scientific Methods, Human Learning, Human Development, Learning Theory, Culture, Biology, Ethical Standards And Conduct, Case Studies, Statistical Analysis

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Wireshark for Beginners: TCP IP Protocol Fundamentals

      Skills you'll gain: TCP/IP, Network Protocols, Network Monitoring, OSI Models, Network Security, Web Servers, Network Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      El futuro de la inteligencia artificial en el deporte

      Skills you'll gain: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Cucumber BDD Made Easy + Automation Framework Design

      Skills you'll gain: Cucumber (Software), Behavior-Driven Development, Selenium (Software), Gherkin (Scripting Language), Test Automation, JUnit, Apache Maven, Test Case, Scenario Testing, Test Execution Engine, User Story, Java Programming, Maintainability

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The Hong Kong University of Science and Technology

      Understanding China, 1700-2000: A Data Analytic Approach, Part 2

      Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Quantitative Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Archaeology and Heritage of Africa

      Skills you'll gain: Ancient History, Art History, Case Studies, World History, Social Studies, Anthropology, Culture, Research, Scientific Methods, Research Methodologies, Sustainable Development, Surveys, Community Development, Intercultural Competence, Cultural Diversity, Data Collection, Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Starweaver

      Fundamentals of Credit Analysis

      Skills you'll gain: Credit Risk, Financial Statement Analysis, Financial Statements, Financial Analysis, Lending and Underwriting, Commercial Lending, Risk Analysis, Consumer Lending, Financial Accounting, Analysis, Balance Sheet, Business Metrics, Loans, Financial Market, Securities (Finance), Financial Acumen, Market Data, Risk Management, Equities, Cash Flows

      4.4
      Rating, 4.4 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Planejamento Estratégico de Marketing Digital

      Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      The Science of Generosity: Do Good...Feel Good

      Skills you'll gain: Compassion, Philanthropy, Positivity, Empathy, Cultural Diversity, Cultural Sensitivity, Self-Awareness, Decision Making, Planning, Behavioral Economics, Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      VLSI Chip Design and Simulation with Electric VLSI EDA Tool

      Skills you'll gain: Electronics, Hardware Design, Electronics Engineering, Electrical Engineering, Computer Architecture, Schematic Diagrams, Semiconductors, Electronic Components, Low Voltage, Simulation and Simulation Software, Verification And Validation, Software Installation, Data Validation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      30 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Advertising in the Age of Generative AI

      Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…555657…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Using Porter’s Five Forces Model for Competitive Analysis : Coursera Project Network
    • Introduction to Psychology: O.P. Jindal Global University
    • Wireshark for Beginners: TCP IP Protocol Fundamentals: Coursera Project Network
    • El futuro de la inteligencia artificial en el deporte: Real Madrid Graduate School Universidad Europea
    • Cucumber BDD Made Easy + Automation Framework Design: Packt
    • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology
    • Archaeology and Heritage of Africa: Universitat Autònoma de Barcelona
    • Fundamentals of Credit Analysis : Starweaver
    • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
    • The Science of Generosity: Do Good...Feel Good: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok