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    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Content Creation, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management

      4.1
      Rating, 4.1 out of 5 stars
      ·
      34 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Next.js Ecommerce - Build a Shopping Platform From Scratch

      Skills you'll gain: Full-Stack Web Development, Responsive Web Design, Email Automation, Order Management, UI Components, Data Validation, Search Engine Optimization, Web Applications, JavaScript Frameworks, Back-End Web Development, Authentications, User Interface (UI), React.js, E-Commerce, PostgreSQL, Web Development Tools, Dashboard, TypeScript, Marketing Automation, Product Improvement

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Strategic Leadership in Hospitality

      Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      100 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI

      4
      Rating, 4 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fundamentos Empresariales

      Skills you'll gain: Process Analysis, Operations Management, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Process Optimization, Finance, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Accrual Accounting, Financial Analysis, Business Process Improvement, Strategic Marketing, Marketing, Analysis, Case Studies, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      444 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Omnichannel Retail Strategy

      Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Brand Management, Marketing Strategies, Customer Insights, Performance Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      398 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      E-Business: Negocios Online

      Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      253 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      市场营销概论 (中文版)

      Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

      4.8
      Rating, 4.8 out of 5 stars
      ·
      239 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Using AI & ChatGPT for Content: Research & Planning

      Skills you'll gain: Storytelling, Content Strategy, ChatGPT, AI Product Strategy, Content Creation, Target Audience, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation, Search Engine Optimization

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Content Strategy

      Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Using Microsoft Copilot to Understand Your Customer

      Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of California, Santa Cruz

      GetVirtual: How to Launch Your Online Business

      Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Customer Relationship Management

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular search engine marketing courses

    • Digital Transformation in Hospitality: Starweaver
    • Next.js Ecommerce - Build a Shopping Platform From Scratch: Packt
    • Strategic Leadership in Hospitality: Starweaver
    • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
    • Fundamentos Empresariales: University of Pennsylvania
    • Omnichannel Retail Strategy: University of Pennsylvania
    • E-Business: Negocios Online: Universidad de Palermo
    • 市场营销概论 (中文版): University of Pennsylvania
    • Using AI & ChatGPT for Content: Research & Planning: Skillshare
    • Content Strategy: Simplilearn

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