• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Theory of the Firm

      Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Playwright Python and Pytest for Web Automation Testing

      Skills you'll gain: Continuous Integration, Test Automation, Authentications, Software Testing, Unit Testing, Behavior-Driven Development, Application Programming Interface (API), Browser Compatibility, Test Case, GitHub, User Interface (UI), Debugging

      4
      Rating, 4 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Developing an Agile Team

      Skills you'll gain: Meeting Facilitation, Team Building, Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Agile Methodology, Virtual Teams, Agile Project Management, Team Leadership, Social Sciences, Organizational Leadership, Change Management, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      533 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Commercial Awareness

      Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Visionary leadership, identity & motivation: Become a meaning maker

      Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      841 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Minnesota

      Statistical Molecular Thermodynamics

      Skills you'll gain: Physics, Chemistry, Engineering Calculations, Molecular, Cellular, and Microbiology, Mathematical Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      363 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Search and Display Advertising

      Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Business Analysis, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Robotics with Webots

      Skills you'll gain: Robotic Process Automation, Data Mapping, Artificial Intelligence, Automation, Graph Theory, Planning, Algorithms, Simulation and Simulation Software, Mechanics, Real-Time Operating Systems, Control Systems, Systems Of Measurement, Computer Programming, Simulations, Computer Science, Computer Vision, Engineering, Global Positioning Systems, Linear Algebra, Design

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Securing Investment Returns in the Long Run

      Skills you'll gain: Investment Management, Performance Measurement, Portfolio Management, Asset Management, Environmental Social And Corporate Governance (ESG), Performance Analysis, FinTech, Finance, Financial Market, Risk Management, Equities, Sustainable Business, Behavioral Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Well Being & Self Care: for Physical and Mental Health

      Skills you'll gain: Stress Management, Mindfulness, Growth Mindedness, Behavioral Health, Health And Wellness Coaching, Personal Development, Productivity, Self-Awareness, Mental Health, Resilience, Goal Setting, Emotional Intelligence, Exercise Science

      4.9
      Rating, 4.9 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…373839…82

    In summary, here are 10 of our most popular consumer behavior courses

    • The Theory of the Firm: University of Illinois Urbana-Champaign
    • Playwright Python and Pytest for Web Automation Testing: Packt
    • Developing an Agile Team: University of Colorado System
    • Commercial Awareness: Coursera Instructor Network
    • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
    • Statistical Molecular Thermodynamics: University of Minnesota
    • Marketing Mix Fundamentals: IE Business School
    • Search and Display Advertising: University of Colorado Boulder
    • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
    • Introduction to Robotics with Webots: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok