• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand And Product Management

    Brand & Product Management Courses Online

    Learn brand and product management principles for developing strong brands. Understand market research, branding strategies, and product lifecycle management.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand & Product Management Course Catalog

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Machine Learning Foundations for Product Managers

      Skills you'll gain: Deep Learning, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Decision Tree Learning, Computer Vision, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      626 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI and LLMs: Architecture and Data Preparation

      Skills you'll gain: Large Language Modeling, Generative AI, Data Pipelines, PyTorch (Machine Learning Library), Natural Language Processing, Text Mining, Prompt Engineering, Artificial Intelligence, Deep Learning, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      298 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Name Your Brand & Design a Strong Logo with ChatGPT + Canva

      Skills you'll gain: Logo Design, Canva (Software), Creative Design, Brand Strategy, Branding, Graphic and Visual Design, Brand Marketing, Brainstorming, ChatGPT, Prompt Engineering, Color Theory, Target Audience, Typography

      3.6
      Rating, 3.6 out of 5 stars
      ·
      7 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Introduction to Computers and Operating Systems and Security

      Skills you'll gain: Computer Systems, Operating Systems, Generative AI, Business Systems, Cybersecurity, Enterprise Security, Servers, Security Awareness, Computer Hardware, Information Systems Security, Computer Architecture, Data Storage, Patch Management, Cloud Computing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Technical University of Munich (TUM)

      Basics of Cost Accounting: Product Costing

      Skills you'll gain: Cost Accounting, Management Accounting, Cost Management, Accounting, Product Planning, Resource Allocation, Depreciation, Production Process, Financial Accounting, Operating Expense

      4.6
      Rating, 4.6 out of 5 stars
      ·
      163 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Engineering Project Management: Initiating and Planning

      Skills you'll gain: Communication Planning, Stakeholder Management, Organizational Structure, Project Documentation, Project Management, Project Management Life Cycle, Stakeholder Analysis, Project Scoping, Planning, Project Planning, Requirements Management, Financial Analysis, Business Analysis, Case Studies, Peer Review

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Product R&D Teams

      Skills you'll gain: AI Product Strategy, Generative AI, Innovation, New Product Development, Product Development, Responsible AI, Process Development, Ideation, Brainstorming, Ethical Standards And Conduct, Cross-Functional Collaboration, Project Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Operations Management: Quality and Supply Chain

      Skills you'll gain: Process Improvement, Supply Chain, Supply Chain Management, Operations Management, Business Operations, Process Analysis, Statistical Process Controls, Continuous Improvement Process, Process Capability, Business Technologies, Emerging Technologies, Inventory Management System, Quality Management, Sustainable Business, Lean Manufacturing, Vendor Contracts, Process Control, Corporate Sustainability, Product Quality (QA/QC), Program Management

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Amazon Web Services

      DevOps on AWS and Project Management

      Skills you'll gain: Software Development Life Cycle, CI/CD, DevOps, Continuous Integration, Project Management, Continuous Deployment, Application Deployment, Software Testing, Amazon Web Services, Waterfall Methodology, Agile Methodology, Kanban Principles, Scrum (Software Development), Git (Version Control System), Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      114 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Program Management: Framework, Strategy, and Planning

      Skills you'll gain: Program Management, Organizational Strategy, Risk Management, Project Management Life Cycle, Project Management, Benefits Administration, Strategic Planning, Risk Analysis, Portfolio Management, Stakeholder Management, Change Management, Governance, Project Closure, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Big Data Modeling and Management Systems

      Skills you'll gain: Data Modeling, Big Data, Data Management, Database Management Systems, Real Time Data, NoSQL, Database Design, Apache Hadoop, Data Structures, Scalability, Virtual Environment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Product Strategy in the age of GenAI

      Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

      4.3
      Rating, 4.3 out of 5 stars
      ·
      105 reviews

      Beginner · Specialization · 1 - 3 Months

    Brand And Product Management learners also search

    Product Management
    Beginner Product Management
    Product Development
    Software Product Management
    Product Marketing
    Management
    Business Management
    Operations Management
    1…353637…834

    In summary, here are 10 of our most popular brand and product management courses

    • Machine Learning Foundations for Product Managers: Duke University
    • Generative AI and LLMs: Architecture and Data Preparation: IBM
    • Name Your Brand & Design a Strong Logo with ChatGPT + Canva: Skillshare
    • Introduction to Computers and Operating Systems and Security: Microsoft
    • Basics of Cost Accounting: Product Costing: Technical University of Munich (TUM)
    • Engineering Project Management: Initiating and Planning: Rice University
    • GenAI for Product R&D Teams: Coursera Instructor Network
    • Operations Management: Quality and Supply Chain: University of Illinois Urbana-Champaign
    • DevOps on AWS and Project Management: Amazon Web Services
    • Program Management: Framework, Strategy, and Planning: SkillUp

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok