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    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      SEO Audits: Find & Fix Common Website SEO Issues

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Content Strategy, Content Performance Analysis, Extensible Markup Language (XML), Performance Metric, Prioritization

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics Foundation

      Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      66 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Data Storytelling, Social Media Marketing, Search Engine Optimization, Marketing Budgets, Social Media, Order Fulfillment, Media Planning, Search Engine Marketing, Paid media, Google Ads, Marketing Analytics, Social Media Strategy, Customer Retention, A/B Testing, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      56 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      Generative AI for SEO: Be the #1 Answer in AI Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      Email Marketing: Boost Sales with High-Converting Campaigns

      Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Simplilearn

      Affiliate Marketing Course

      Skills you'll gain: Promotional Strategies, Email Marketing, Marketing Strategies, Social Media Marketing, Marketing, Blogs, Strategic Partnership, Trend Analysis, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Market Trend, Relationship Building

      4.2
      Rating, 4.2 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      Social Media Marketing

      Skills you'll gain: Social Media Management, Social Media Content, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Content Performance Analysis, Instagram, Content Creation, TikTok, Drive Engagement, Brand Awareness, Digital Content, Digital Marketing, Content Strategy, Scheduling, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular search engine marketing courses

    • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
    • Marketing Analytics Foundation: Meta
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Think Outside the Inbox: Email Marketing: Google
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Google Marketing Digital e E-Commerce: Google
    • AI for Marketing: Emory University
    • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
    • Google SEO Fundamentals: University of California, Davis
    • Email Marketing: Boost Sales with High-Converting Campaigns: SkillsBooster Academy

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