• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Analysis and Visualization with Generative AI in Excel

      Skills you'll gain: Microsoft Excel, Data Presentation, Data Storytelling, Predictive Modeling, Data Visualization Software, Data Synthesis, Spreadsheet Software, Microsoft Copilot, Excel Formulas, Dashboard, Predictive Analytics, Data Analysis, Report Writing, Data-Driven Decision-Making, Forecasting, Prompt Engineering, Data Manipulation, Data Transformation, Trend Analysis, Data Cleansing

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Columbia University

      HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective)

      Skills you'll gain: Care Coordination, Value-Based Care, Patient-centered Care, Health Informatics, Healthcare Industry Knowledge, Health Technology, Health Care, Risk Management, Patient Education and Support, Patient Advocacy, Telehealth, Community and Social Work, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get started with Microsoft Planner

      Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management

      3.8
      Rating, 3.8 out of 5 stars
      ·
      18 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Data Science with NumPy, Sets, and Dictionaries

      Skills you'll gain: NumPy, Data Structures, Data Analysis, Object Oriented Programming (OOP), Image Analysis, Data Science, Data Wrangling, Data Manipulation, Big Data, Performance Tuning, Python Programming

      3.9
      Rating, 3.9 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Introduction to the Tidyverse

      Skills you'll gain: Tidyverse (R Package), Data Wrangling, R (Software), Data Cleansing, Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Data Management, File Management, Data Visualization, Data Import/Export

      4.4
      Rating, 4.4 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      MathWorks

      Data Science Project: MATLAB for the Real World

      Skills you'll gain: Data Storytelling, Feature Engineering, Data Visualization, Exploratory Data Analysis, Applied Machine Learning, Statistical Reporting, Data Science, Machine Learning, Data Analysis, Matlab, Data Processing, Technical Communication, Predictive Modeling, Data Manipulation, Data Cleansing, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Calculus through Data & Modeling: Limits & Derivatives

      Skills you'll gain: Calculus, Applied Mathematics, Data Analysis, Analysis, Mathematical Theory & Analysis, Derivatives, Trend Analysis, Graphing, Algebra

      4.7
      Rating, 4.7 out of 5 stars
      ·
      202 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Google Data Studio - Création de Tableaux de Bords Interactifs

      Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization Software, Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export

      4.4
      Rating, 4.4 out of 5 stars
      ·
      110 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      S

      SAE Institute México

      Distribución digital de la música independiente

      Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of California, Davis

      ‏SQL لعلوم البيانات

      Skills you'll gain: SQL, Data Manipulation, Data Analysis, Business Analytics, Query Languages, Databases, Relational Databases, Data Management, Data Modeling, Data Integration

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      AI for Player Performance and Training

      Skills you'll gain: Injury Prevention, Data-Driven Decision-Making, Sports Medicine, Athletic Training, AI Personalization, Artificial Intelligence, Health Technology, Coaching, Real Time Data, Predictive Analytics, Advanced Analytics, Data Analysis, Organizational Strategy, Competitive Analysis, Process Optimization, Data Collection, Technology Solutions, Goal Setting, Talent Recruitment, Physical Science

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Data Cleaning in Snowflake: Techniques to Clean Messy Data

      Skills you'll gain: Data Cleansing, Snowflake Schema, Data Quality, Data Transformation, Data Validation, Data Manipulation, Data Analysis, SQL, Big Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…262263264…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analysis and Visualization with Generative AI in Excel: Microsoft
    • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective): Columbia University
    • Get started with Microsoft Planner: Coursera Project Network
    • Data Science with NumPy, Sets, and Dictionaries: Duke University
    • Introduction to the Tidyverse: Johns Hopkins University
    • Data Science Project: MATLAB for the Real World: MathWorks
    • Calculus through Data & Modeling: Limits & Derivatives: Johns Hopkins University
    • Google Data Studio - Création de Tableaux de Bords Interactifs: Coursera Project Network
    • Distribución digital de la música independiente: SAE Institute México
    • ‏SQL لعلوم البيانات: University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok