Marketing Effectiveness

Marketing Effectiveness is the measure of how marketing tactics contribute to achieving business goals, often evaluated through key performance indicators (KPIs) such as Return on Investment (ROI), customer acquisition, and campaign performance. Coursera's Marketing Effectiveness catalogue teaches you how to design, execute, and assess successful marketing strategies. You'll learn about the fundamental principles of strategic marketing planning, understanding customer behavior, digital marketing analytics, and various marketing channels. Gain proficiency in tools and frameworks for measuring and boosting marketing effectiveness, targeting and segmentation, brand positioning, and integrated marketing communication. This skill will enable you to drive business growth and make informed marketing decisions.