• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Cómo Configurar una Campaña en Facebook Ads

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Estratégia de Negócios

      Skills you'll gain: Business Strategy, Stakeholder Analysis, Business Strategies, Business Modeling, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Growth Strategies, Competitive Analysis, Market Opportunities, Resource Management, Innovation, Value Propositions, Case Studies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get started with Mural

      Skills you'll gain: Collaborative Software, Productivity Software, Telecommuting, Virtual Teams, Information Architecture, Team Building, Organizational Skills, User Accounts, Brainstorming, Data Visualization, Business Strategy

      4.1
      Rating, 4.1 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Effective Onboarding

      Skills you'll gain: Employee Onboarding, Employee Retention, Talent Acquisition, New Hire Orientations, Continuous Improvement Process, Process Improvement, Relationship Building, Performance Metric, Drive Engagement, Performance Management, Goal Setting, Internal Communications, Communication, Leadership Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Validating Your Startup Idea with MVP Experiment Canvas

      Skills you'll gain: Target Market, Market Opportunities, Entrepreneurship, Value Propositions, Performance Measurement, Risk Analysis, Business Modeling, Feasibility Studies, Business Strategy, Product Development, Verification And Validation, Product Management, Case Studies, Innovation, FinTech, Leadership

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Michigan

      Generative AI Teach-Out

      Skills you'll gain: ChatGPT, Generative AI, AI Product Strategy, Large Language Modeling, Responsible AI, Artificial Intelligence, Natural Language Processing, Economics, Policy, and Social Studies, Law, Regulation, and Compliance, Social Sciences, Ethical Standards And Conduct, Healthcare Industry Knowledge

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      Data Architect Capstone Project

      Skills you'll gain: Data Migration, Data Integration, Enterprise Architecture, Case Studies, Data Integrity, Compliance Management

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Crea un mapa de proceso con Canva

      Skills you'll gain: Process Mapping, Process Flow Diagrams, Data Visualization, User Accounts, Graphic Design, Account Management, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      12 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      How To Get Started With Pinterest Shopping

      Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      How to Develop an Account Strategy

      Skills you'll gain: Account Strategy, Customer Success Management, Customer experience strategy (CX), Customer Engagement, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Data-Driven Decision-Making

      4.2
      Rating, 4.2 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Design: Banners & Profile Pics

      Skills you'll gain: Logo Design, Style Guides, Visual Design, Graphic and Visual Design, Image Quality, Design Elements And Principles

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UBITS

      Agilidad y adaptabilidad para equipos de trabajo

      Skills you'll gain: Culture Transformation, Organizational Change, Organizational Leadership, Change Management, Business Transformation, Strategic Leadership, Organizational Effectiveness, Organizational Strategy, Compensation Strategy, Team Building, Compensation Management, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…242243244…330

    In summary, here are 10 of our most popular marketing strategy courses

    • Cómo Configurar una Campaña en Facebook Ads : Coursera Project Network
    • Estratégia de Negócios: Fundação Instituto de Administração
    • Get started with Mural: Coursera Project Network
    • Effective Onboarding: Automatic Data Processing, Inc. (ADP)
    • Validating Your Startup Idea with MVP Experiment Canvas: Coursera Project Network
    • Generative AI Teach-Out: University of Michigan
    • Data Architect Capstone Project: SkillUp
    • Crea un mapa de proceso con Canva: Coursera Project Network
    • How To Get Started With Pinterest Shopping: Coursera Project Network
    • How to Develop an Account Strategy: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok