• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Legal Aspects of Entrepreneurship

      Skills you'll gain: Intellectual Property, Commercial Laws, Risk Management, Business Risk Management, Entrepreneurship, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Law, Regulation, and Compliance, Contract Negotiation, Contract Management, Contract Review, Business, Labor Law, Business Management, New Business Development, Business Strategy, Innovation, Regulation and Legal Compliance, Legal Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      259 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Publish your corporate designs on Slack with Canva

      Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      E

      ESSEC Business School

      Companies and climate change

      Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Environmental Management Systems, Business Transformation, Business Strategy, Corporate Finance, Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      123 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Systems Thinking Basics

      Skills you'll gain: Systems Thinking, Creative Thinking, Innovation, Systems Analysis, Complex Problem Solving, Analysis, Business Systems Analysis, Strategic Thinking, Critical Thinking, Organizational Change, Collaboration, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Job Search, Resume, and Interview Prep

      Skills you'll gain: Interviewing Skills, Professional Networking, Presentations, LinkedIn, Cybersecurity, Applicant Tracking Systems, Market Research, Social Media, Business Research, Recruitment, Portfolio Management, Job Analysis, Negotiation, Writing, Compensation Strategy, Recruitment Strategies, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      AI for Mechanical Engineers

      Skills you'll gain: Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Precision Medicine, Machine Learning Software, Generative AI, Machine Learning, Artificial Intelligence, Machine Learning Algorithms, AI Product Strategy, Energy and Utilities, Image Analysis, Technical Design, Deep Learning, Computer Vision, Medical Imaging, Statistical Machine Learning, Reinforcement Learning, Electric Power Systems, Bioinformatics, Data-Driven Decision-Making

      4.3
      Rating, 4.3 out of 5 stars
      ·
      92 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك

      Skills you'll gain: Facebook, Advertising Campaigns, Marketing, Social Media Marketing, Campaign Management, Social Media Campaigns, Social Media, Marketing Communications, Presentations, Digital Marketing, Performance Reporting, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Habilidades de Gestión del Talento

      Skills you'll gain: Negotiation, Game Theory, Social Skills, Decision Making, Conflict Management, Relationship Building, Strategic Decision-Making, Interpersonal Communications, Verbal Communication Skills, Leadership, Communication, Emotional Intelligence, Team Leadership, Team Management, Organizational Leadership, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Coordination, Behavioral Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      845 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Tópicos em Gestão Intercultural

      Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Experiencing Design: Deepening Your Design Thinking Practice

      Skills you'll gain: Design Thinking, Human Centered Design, Innovation, Strategic Thinking, Open Mindset, Cognitive flexibility, Creativity, Collaboration, Dealing With Ambiguity, Empathy, Adaptability, Qualitative Research, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Executivo de Vendas, Vendas Consultivas e Prospecção

      Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales Training, Sales Presentation, Customer Relationship Management, Prospecting and Qualification, Value Propositions, Overcoming Objections, Negotiation, Needs Assessment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Innovating with the Business Model Canvas

      Skills you'll gain: Design Thinking, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Business Process, Business Strategy, New Product Development, Strategic Partnership, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Lean Methodologies, Market Opportunities

      4.6
      Rating, 4.6 out of 5 stars
      ·
      310 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…172173174…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Legal Aspects of Entrepreneurship: University of Maryland, College Park
    • Publish your corporate designs on Slack with Canva: Coursera Project Network
    • Companies and climate change: ESSEC Business School
    • Systems Thinking Basics: Coursera Instructor Network
    • Cybersecurity Job Search, Resume, and Interview Prep: IBM
    • AI for Mechanical Engineers: University of Michigan
    • مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك: Meta
    • Habilidades de Gestión del Talento: Universidad de Palermo
    • Tópicos em Gestão Intercultural: Fundação Instituto de Administração
    • Experiencing Design: Deepening Your Design Thinking Practice: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok