• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      L

      London Business School

      New Ways of Working in an AI World

      Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Leadership Studies, Organizational Leadership, Responsible AI, Business Transformation, Artificial Intelligence, Communication, Stakeholder Communications, Technology Strategies, Business Strategy, Business Ethics, Machine Learning, Case Studies, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      48 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Sourcing Analytics

      Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U
      S

      Multiple educators

      Sustainable and Circular Product Development

      Skills you'll gain: Sustainable Design, Packaging and Labeling, Human Centered Design, Sustainable Engineering, Sustainable Business, Environmental Regulations, Sustainability Standards, Design Thinking, Product Development, Business Leadership, Waste Minimization, Product Design, Corporate Sustainability, Product Lifecycle Management, Regulatory Requirements, Design Strategies, Logistics, Environment and Resource Management, Design Research, Process Improvement

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      إدارة وسائل التواصل الاجتماعي

      Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Content Strategy, Instagram, Social Media Strategy, Social Media Marketing, Content Marketing, Content Creation, Facebook, Branding, Content Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      D

      Dubai College of Tourism

      Dubai Hospitality Marketing

      Skills you'll gain: Hospitality Management, Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Market Trend, Customer Relationship Management, Adaptability

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Crisis Management and Crisis Communication

      Skills you'll gain: Crisis Management, Business Consulting, Management Consulting, Strategic Communication, Emergency Response, Corporate Communications, Leadership, Risk Management, Leadership and Management, Business Leadership, Public Affairs, Business Risk Management, Contingency Planning, Business Continuity Planning, Risk Analysis, Case Studies, Stakeholder Communications, Internal Communications, Communication, Critical Thinking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IIT Bombay

      Introduction to Business Management : Winning Externally

      Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Automated Report Generation with Generative AI

      Skills you'll gain: Report Writing, Digital Transformation, AI Personalization, Automation, Generative AI, Business Reporting, Business Process Automation, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis

      4
      Rating, 4 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Managing Innovation: Ambidexterity, Teams and Leading Change

      Skills you'll gain: Organizational Change, Innovation, Change Management, New Product Development, Organizational Strategy, Cross-Functional Team Leadership, Team Leadership, Organizational Effectiveness, Product Lifecycle Management, Organizational Structure, Emerging Technologies, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Strategic Public Relations Planning

      Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Social Impact Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Corporate Sustainability, Sustainable Business, Environmental Social And Corporate Governance (ESG), Entrepreneurship, Strategic Thinking, Business Ethics, Business Planning, Business Metrics, Key Performance Indicators (KPIs), Performance Measurement, Stakeholder Engagement, Goal Setting, Business Priorities, Business Analysis, Business Leadership, Value Propositions, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      59 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Strategy: Effective Content

      Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…170171172…328

    In summary, here are 10 of our most popular marketing strategy courses

    • New Ways of Working in an AI World: London Business School
    • Sourcing Analytics: Rutgers the State University of New Jersey
    • Sustainable and Circular Product Development: University of Colorado Boulder
    • إدارة وسائل التواصل الاجتماعي: Meta
    • Dubai Hospitality Marketing : Dubai College of Tourism
    • Crisis Management and Crisis Communication: University of Colorado Boulder
    • Introduction to Business Management : Winning Externally: IIT Bombay
    • Automated Report Generation with Generative AI: Coursera Instructor Network
    • Managing Innovation: Ambidexterity, Teams and Leading Change: University of Illinois Urbana-Champaign
    • Strategic Public Relations Planning: Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok