• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • C

      Coursera Project Network

      Erstelle Videos für soziale Medien mit Canva

      Skills you'll gain: Canva (Software), Social Media Marketing, Video Editing, Graphic and Visual Design Software, Web Content, Content Creation, Video Production, Marketing, Digital Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      LearnKartS

      Email Etiquette

      Skills you'll gain: Business Communication, Communication, Global Marketing, Intercultural Competence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Cisco Learning and Certifications

      Ansible for Network Automation

      Skills you'll gain: Ansible, YAML, Network Architecture, Network Administration, Infrastructure as Code (IaC), Network Infrastructure, General Networking, Automation, System Configuration, Software Documentation, Configuration Management, Python Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Data Analytics in Sports Law and Management

      Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Alfaisal University | KLD

      تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق

      Skills you'll gain: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Managerial Economics: Buyer and Seller Behavior

      Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Consumer Behaviour, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Business Strategies, Strategic Decision-Making, Decision Making

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      National Taiwan University

      工程圖學 3D CAD

      Skills you'll gain: SketchUp (3D Modeling Software), 3D Modeling, Computer-Aided Design, Visualization (Computer Graphics), 3D Assets, Design Software, Computer Graphic Techniques, Architectural Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      94 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Securing Cloud Applications with Identity Aware Proxy (IAP) using Zero-Trust

      Skills you'll gain: Google App Engine, Application Deployment, Zero Trust Network Access, Cloud Security, Google Cloud Platform, Cloud Applications, Identity and Access Management, Data Access, Network Security

      Intermediate · Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Design a mobile app interface with Moqups

      Skills you'll gain: Mockups, User Flows, Wireframing, Interaction Design, Mobile Development, User Interface (UI), Application Design, User Experience Design, Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Estratégia Digital e o Comportamento de Busca do Consumidor

      Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Customer Engagement, Branding, Performance Measurement, A/B Testing, Community Development

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      The Strategist's Challenge

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      78 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Créer une présentation animée avec Powtoon

      Skills you'll gain: Animations, Motion Graphics, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…168169170…269

    In summary, here are 10 of our most popular search engine marketing courses

    • Erstelle Videos für soziale Medien mit Canva: Coursera Project Network
    • Email Etiquette: LearnKartS
    • Ansible for Network Automation: Cisco Learning and Certifications
    • Data Analytics in Sports Law and Management: The State University of New York
    • تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق: Alfaisal University | KLD
    • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
    • 工程圖學 3D CAD: National Taiwan University
    • Securing Cloud Applications with Identity Aware Proxy (IAP) using Zero-Trust: Google Cloud
    • Design a mobile app interface with Moqups: Coursera Project Network
    • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok