• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • A

      Amazon Web Services

      Skills and Best Practices for Cloud Support Associates

      Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Problem Management, Verbal Communication Skills, Customer Support, Amazon Web Services, Communication, Cloud Solutions, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management, Generative AI, Innovation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق

      Skills you'll gain: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      National Taiwan University

      工程資訊管理 BIM 塑模

      Skills you'll gain: Autodesk Revit, Building Information Modeling, Structural Engineering, Architectural Engineering, Construction, Software Installation, Engineering Drawings, Computer-Aided Design, 3D Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Créer une carte de visite professionnelle avec Canva

      Skills you'll gain: Canva (Software), Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design Software, Graphic and Visual Design, Creative Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      A

      Alfaisal University | KLD

      استراتيجيات تمركز المنتج | Product Positioning Strategies

      Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze User Research Data with Microsoft Forms

      Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      48 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Deploy Your Website on Cloud Run

      Skills you'll gain: Kubernetes, Application Deployment, Google Cloud Platform, Docker (Software), Cloud-Native Computing, Cloud Applications, CI/CD, Scalability, Containerization

      Beginner · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Introduction to Additive Manufacturing Processes

      Skills you'll gain: Manufacturing Processes, Schematic Diagrams, Computer-Aided Design, Production Process, 3D Modeling, 3D Assets, Materials science, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      106 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create your UX portfolio with Adobe Portfolio

      Skills you'll gain: Adobe Creative Cloud, Web Content, Digital Publishing, Content Creation, Content Management, Multimedia, User Experience Design

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      AI Workflow: AI in Production

      Skills you'll gain: Application Deployment, MLOps (Machine Learning Operations), Unit Testing, Docker (Software), Containerization, Kubernetes, IBM Cloud, Continuous Deployment, Microservices, User Feedback, Machine Learning, Performance Analysis, Responsible AI, Business Metrics, Natural Language Processing, Time Series Analysis and Forecasting, Continuous Monitoring, Data Science, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      53 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Python, SQL, Tableau for Data Science

      Skills you'll gain: Data Storytelling, Data Presentation, SQL, Data Visualization Software, Database Design, AWS SageMaker, Unsupervised Learning, Data Visualization, Interactive Data Visualization, Dashboard, Feature Engineering, Database Management, Exploratory Data Analysis, A/B Testing, Tableau Software, Pandas (Python Package), Matplotlib, Python Programming, Data Analysis, Machine Learning

      4.1
      Rating, 4.1 out of 5 stars
      ·
      15 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      É

      École Nationale des Ponts et Chaussées

      Mobilités et véhicules électriques

      Skills you'll gain: Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Environmental Engineering, Economics, Market Analysis, Environmental Science, Technology Roadmaps, Public Policies, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      110 reviews

      Beginner · Course · 1 - 3 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…166167168…268

    In summary, here are 10 of our most popular search engine marketing courses

    • Skills and Best Practices for Cloud Support Associates: Amazon Web Services
    • تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق: Alfaisal University | KLD
    • 工程資訊管理 BIM 塑模: National Taiwan University
    • Créer une carte de visite professionnelle avec Canva: Coursera Project Network
    • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
    • Analyze User Research Data with Microsoft Forms: Coursera Project Network
    • Deploy Your Website on Cloud Run: Google Cloud
    • Introduction to Additive Manufacturing Processes: Arizona State University
    • Create your UX portfolio with Adobe Portfolio: Coursera Project Network
    • AI Workflow: AI in Production: IBM

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok