• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Essential Linear Algebra for Data Science

      Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra, Numerical Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      176 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Science Methods for Quality Improvement

      Skills you'll gain: Process Capability, Statistical Inference, Correlation Analysis, Probability Distribution, Statistical Analysis, R (Software), Statistical Visualization, Descriptive Statistics, Sampling (Statistics), Statistical Process Controls, Data Visualization, Statistics, Probability & Statistics, Statistical Hypothesis Testing, Data Analysis, Data Literacy, Data Analysis Software, Data Science, Quality Improvement, Process Engineering

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      ESG Data & Accountability

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Data Collection, Due Diligence, Big Data, Analytics, Investment Management, Financial Market, Business Ethics, Sustainable Business, Portfolio Management, Accountability, Artificial Intelligence, Machine Learning, Natural Language Processing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      SIEM Splunk Hands-On Guide

      Skills you'll gain: Splunk, Security Information and Event Management (SIEM), Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Dashboard, Incident Response, Threat Detection, User Accounts, Data Transformation, Cybersecurity, Machine Learning, Systems Administration, Performance Tuning, Data Visualization, Event Monitoring, Continuous Monitoring, Data Manipulation, Data Analysis, Statistical Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      357 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Deploying Machine Learning Models

      Skills you'll gain: Data Manipulation, Applied Machine Learning, Flask (Web Framework), Application Deployment, Django (Web Framework), Web Applications, Data Processing, Predictive Modeling, Machine Learning, Regression Analysis, Python Programming

      3.5
      Rating, 3.5 out of 5 stars
      ·
      51 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create Successful Pinterest Pins for Business in Canva

      Skills you'll gain: Pinterest, Canva (Software), Content Creation, Social Media Content, Design Reviews, Storytelling, Photo/Video Production and Technology, Graphic Design, Driving engagement, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Clinical Data Science

      Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, Data Manipulation, Predictive Modeling, Database Design, Clinical Informatics, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Risk Modeling, Natural Language Processing, Bioinformatics, Informatics, Text Mining, R Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      481 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Finanzas para directivos

      Skills you'll gain: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Financial Modeling, Cash Flow Forecasting, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      393 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Getting started with Prezi for small businesses

      Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Fake News Detection with Machine Learning

      Skills you'll gain: Exploratory Data Analysis, Deep Learning, Plot (Graphics), Artificial Neural Networks, Matplotlib, Data Cleansing, Data Analysis, Tensorflow, Natural Language Processing, Data Processing, Data Manipulation, Python Programming, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      262 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      ADP Entry-Level Compensation and Benefits Analyst

      Skills you'll gain: Compensation Analysis, Compensation Management, Compensation Strategy, Job Evaluation, Benefits Administration, Data Collection, Compensation and Benefits, Data Visualization, Job Analysis, Data-Driven Decision-Making, Project Management, Data Analysis, Microsoft Excel, Google Sheets, Human Resource Policies, Regulatory Compliance, Labor Compliance, Law, Regulation, and Compliance, Payroll, Program Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      80 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…157158159…363

    In summary, here are 10 of our most popular marketing analytics courses

    • Essential Linear Algebra for Data Science: University of Colorado Boulder
    • Data Science Methods for Quality Improvement: University of Colorado Boulder
    • ESG Data & Accountability: Interactive Brokers
    • SIEM Splunk Hands-On Guide: EDUCBA
    • Deploying Machine Learning Models: University of California San Diego
    • Create Successful Pinterest Pins for Business in Canva: Coursera Project Network
    • Clinical Data Science: University of Colorado System
    • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
    • Finanzas para directivos: IESE Business School
    • Getting started with Prezi for small businesses: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok