• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Science with R - Capstone Project

      Skills you'll gain: Shiny (R Package), Data Presentation, Exploratory Data Analysis, Data Wrangling, Predictive Modeling, Tidyverse (R Package), Data Science, Data Collection, Interactive Data Visualization, Data Manipulation, Dashboard, Data Analysis, Data Cleansing, R Programming, Statistical Modeling, Regression Analysis, Ggplot2, Data Visualization, Data Transformation, Predictive Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      100 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Big Data Emerging Technologies

      Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Scalability, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      307 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Design a pitch deck with Canva

      Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Product Promotion, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Internal Communications, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Stakeholder Analysis, Proposal Development, Brand Management, Brand Strategy, Case Studies, Business Development, Advertising

      4.4
      Rating, 4.4 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad Nacional Autónoma de México

      Estadística y probabilidad

      Skills you'll gain: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Mining Foundations and Practice

      Skills you'll gain: Data Mining, Unsupervised Learning, Data Warehousing, Data Pipelines, Data Modeling, Big Data, Supervised Learning, Data Science, Machine Learning Methods, Data Cleansing, Classification And Regression Tree (CART), Anomaly Detection, Data Transformation, Machine Learning Algorithms, Exploratory Data Analysis, Data Quality, Data Analysis, Data Presentation, Advanced Analytics, Analytical Skills

      Build toward a degree

      4.1
      Rating, 4.1 out of 5 stars
      ·
      159 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Management: Developing and Delivering a New Product

      Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Usability Testing, Product Planning, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Stakeholder Analysis, Market Analysis, Team Building, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      128 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Foundations of Music Promotion & Branding

      Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Inferential and Predictive Statistics for Business

      Skills you'll gain: Statistical Inference, Business Analytics, Statistical Analysis, Statistical Hypothesis Testing, Regression Analysis, Data-Driven Decision-Making, Statistical Methods, Probability & Statistics, Predictive Analytics, Microsoft Excel, Descriptive Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      867 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Compra programática de medios: Publicidad online en tiempo real

      Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Contextual Advertising, Media Planning, Digital Advertising, Advertising, Marketing Strategies, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs), Bidding, Communication Strategies, Marketing Budgets, Data Integration, Customer Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      183 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Social Network Analysis

      Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Manipulation, Data Visualization, Data Analysis, Predictive Analytics, Simulations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      239 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Impact: Multiculturalism

      Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…145146147…362

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Science with R - Capstone Project: IBM
    • Big Data Emerging Technologies: Yonsei University
    • Design a pitch deck with Canva: Coursera Project Network
    • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
    • Estadística y probabilidad: Universidad Nacional Autónoma de México
    • Data Mining Foundations and Practice: University of Colorado Boulder
    • Product Management: Developing and Delivering a New Product: SkillUp
    • Foundations of Music Promotion & Branding: GRAMMY GO
    • Inferential and Predictive Statistics for Business: University of Illinois Urbana-Champaign
    • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok