Marketing Operations

Marketing Operations is a fundamental aspect of any business, focusing on the efficiency and effectiveness of an organization's marketing. Coursera's Marketing Operations catalogue teaches you about the strategic planning, technology, data analysis, and process management involved in successfully running marketing operations. You'll learn to drive marketing strategy through customer-centric data analysis, manage marketing technology stacks, align cross-functional teams, and measure and optimize the impact of marketing efforts. This skill will equip you to improve operational efficiency, drive marketing ROI, and foster a results-driven marketing culture within your organization.