• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Regression Modeling in Practice

      Skills you'll gain: Regression Analysis, Statistical Analysis, Statistical Modeling, Data Analysis, Correlation Analysis, SAS (Software), Scatter Plots, Statistical Programming, Predictive Modeling, Statistical Hypothesis Testing, Plot (Graphics), Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      274 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Statistics and Applied Data Analysis

      Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Probability & Statistics, Scatter Plots, Microsoft Excel, Statistics, Data Import/Export, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Marketing Design with Easil

      Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Graphic and Visual Design Software, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      200 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Statistical Analysis Fundamentals using Excel

      Skills you'll gain: Data Visualization, Descriptive Statistics, Regression Analysis, Forecasting, Probability Distribution, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Microsoft Excel, Statistics, Spreadsheet Software, Predictive Analytics, Probability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      98 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Xbox Product Manager

      Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Patent

      Skills you'll gain: Intellectual Property, Business Process, Innovation, Case Studies, Case Law, Business Strategy, New Product Development, Product Development, Lawsuits, New Business Development, Legal Strategy, Global Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      527 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Science with R - Capstone Project

      Skills you'll gain: Shiny (R Package), Data Presentation, Exploratory Data Analysis, Data Wrangling, Predictive Modeling, Tidyverse (R Package), Data Science, Data Collection, Interactive Data Visualization, Data Manipulation, Dashboard, Data Analysis, Data Cleansing, R Programming, Statistical Modeling, Regression Analysis, Ggplot2, Data Visualization, Data Transformation, Predictive Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      100 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Rochester

      The Power of Markets II: Market Structure and Firm Behavior

      Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Market Share, Market Analysis, Operational Efficiency, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      125 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Six Sigma White Belt

      Skills you'll gain: Root Cause Analysis, Six Sigma Methodology, Quality Improvement, Quality Management, Kaizen Methodology, Lean Methodologies, Process Improvement, Lean Manufacturing, Pareto Chart, Quality Control, Statistical Process Controls, Data Analysis, Corrective and Preventive Action (CAPA), Microsoft Excel

      4.5
      Rating, 4.5 out of 5 stars
      ·
      62 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fase final de Marketing en redes sociales de Meta

      Skills you'll gain: Social Media Campaigns, Facebook, Social Media Marketing, Presentations, Social Media, Marketing Analytics, Project Closure, Digital Marketing, Digital Advertising, Marketing, Project Implementation, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Launch Strategy: 5 Steps to Capstone Experience

      Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      131 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…130131132…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Regression Modeling in Practice: Wesleyan University
    • Statistics and Applied Data Analysis: University of Colorado Boulder
    • Marketing Design with Easil: Coursera Project Network
    • Statistical Analysis Fundamentals using Excel: IBM
    • Xbox Product Manager: Xbox
    • Establishing Product-Market Fit: University of Maryland, College Park
    • Protecting Business Innovations via Patent: The Hong Kong University of Science and Technology
    • Data Science with R - Capstone Project: IBM
    • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
    • Six Sigma White Belt: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok