• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Mobile App Developers

      Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, Anthropic Claude, Artificial Intelligence, LLM Application, Software Development Tools, Software Testing, Apple iOS, AI Product Strategy, Test Automation, Software Development, Machine Learning Methods, DevSecOps, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.8K reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI Fundamentals

      Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, ChatGPT, Responsible AI, OpenAI, AI Product Strategy, Data Ethics, Large Language Modeling, Leadership and Management, LLM Application, Strategic Leadership, Risking, Business Ethics, Legal Risk, Business Development, Deep Learning, Content Creation, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, ChatGPT, Commercialization, Product Management, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, Customer experience improvement, Team Building, Artificial Intelligence, Return On Investment, Product Development, New Product Development, Artificial Intelligence and Machine Learning (AI/ML), Creativity, Responsible AI

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Competitive Strategy

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Product Strategy, Value Propositions, Organizational Strategy, Market Analysis, Market Opportunities, Strategic Decision-Making, Innovation, Business Analysis, Cost Accounting, Operations Management, Case Studies

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      70 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Human Resources (HR) Professionals

      Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, LLM Application, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Data-Driven Decision-Making, Employee Engagement, Recruitment, Performance Appraisal, Employee Onboarding, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Owners

      Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, Generative AI, ChatGPT, Responsible AI, Google Gemini, Product Management, Artificial Intelligence, Product Development, Artificial Intelligence and Machine Learning (AI/ML), Stakeholder Engagement, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Program Managers

      Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Responsible AI, Program Management, Risk Management, Stakeholder Engagement, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Strategic Decision-Making, Business Risk Management, Stakeholder Management, Strategic Planning, Artificial Intelligence and Machine Learning (AI/ML), Governance, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Digital Marketing

      Skills you'll gain: Digital Marketing, Digital Advertising, Growth Strategies, Social Media, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Cybersecurity & Privacy for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Crisis Management, LLM Application, Productivity, Incident Response, Responsible AI, OpenAI, AI Personalization, Data Ethics, Computer Security Incident Management, Artificial Intelligence, Personalized Service, Large Language Modeling, Business Ethics, Information Privacy, Threat Modeling, Cybersecurity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Project Management & Other Tools for Career Development

      Skills you'll gain: Business Writing, Negotiation, Stakeholder Management, Project Performance, Business Correspondence, Creative Problem-Solving, Problem Solving, Conflict Management, Concision, Project Risk Management, Editing, Decision Making, Project Controls, Change Control, Grammar, Project Management, Risk Management, Emotional Intelligence, Relationship Building, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Advanced Analytics, Driving engagement, Data-Driven Decision-Making, Anomaly Detection, Applied Machine Learning, Customer experience improvement, Artificial Intelligence, Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      453 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Succession Planning, LLM Application, Productivity, OpenAI, Business Writing, Responsible AI, Generative AI, Meeting Facilitation, Organizational Leadership, Strategic Leadership, Artificial Intelligence, Leadership and Management, Creativity, Problem Solving, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…131415…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Generative AI for Mobile App Developers: IBM
    • Generative AI Fundamentals: IBM
    • Generative AI for Product Managers: IBM
    • Competitive Strategy: Illinois Tech
    • Generative AI for Human Resources (HR) Professionals: IBM
    • Generative AI for Product Owners: IBM
    • Generative AI for Program Managers: IBM
    • Introduction to Digital Marketing: IBM
    • Generative AI Cybersecurity & Privacy for Leaders: Vanderbilt University
    • Project Management & Other Tools for Career Development: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok