• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Data Storage and Queries

      Skills you'll gain: Data Storage, Query Languages, Data Lakes, Database Systems, SQL, Databases, Database Management Systems, Data Architecture, Cloud Storage, Data Warehousing, Amazon Web Services, Apache Spark, Performance Tuning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      72 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to get more followers by creating a video tweet

      Skills you'll gain: Video Production, Content Creation, Video Editing, Social Media Content, Social Media, Social Media Marketing, Scheduling, Social Media Strategy, Marketing Communications

      Intermediate · Guided Project · Less Than 2 Hours

    • P

      Packt

      Ultimate Graphic Design Course: Create 40 Practical Projects

      Skills you'll gain: Design Reviews, Graphic and Visual Design, Creative Design, Typography, Design Elements And Principles, Peer Review, Infographics, Motion Graphics, Content Creation, Animations, Image Quality, Advertising, Color Theory, Online Advertising

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Python Scripting for DevOps

      Skills you'll gain: Containerization, Package and Software Management, Unified Modeling Language, Matplotlib, Software Testing, Docker (Software), Unit Testing, Development Testing, CI/CD, Test Automation, Data Manipulation, Pandas (Python Package), Data Visualization, Scripting, Data Modeling, DevOps, Programming Principles, Python Programming, Data Structures, Computer Programming

      4
      Rating, 4 out of 5 stars
      ·
      203 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Inove na gestão de equipes e negócios: O crescimento da empresa

      Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Business Process, Operational Analysis, Strategic Prioritization, Leadership, Business Strategy, Culture Transformation, Prioritization, Scalability, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      265 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Finanzas para directivos

      Skills you'll gain: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Cash Flow Forecasting, Financial Modeling, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      393 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Musician’s Professional Toolbox: Your Portfolio Career

      Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      E

      Emory University

      The Psychology of Thrill Seekers

      Skills you'll gain: Self-Awareness, Psychology, Human Development, Emotional Intelligence, Biology, Behavior Management, Relationship Building, Case Studies, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      100 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Subsistence Marketplaces

      Skills you'll gain: Consumer Behaviour, Solution Design, Ideation, Sustainable Development, Environmental Issue, Business Planning, Market Dynamics, Entrepreneurship, Market Analysis, Product Development, Marketing, Qualitative Research, Needs Assessment, Business Development, Sustainability Reporting, Cultural Sensitivity

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Healthcare Management

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Information Management and Medical Records, Health Care, Health Policy, Organizational Leadership, Continuous Quality Improvement (CQI), Organizational Structure, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      81 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Copenhagen Business School

      Business Models For Sustainability

      Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Business Modeling, Innovation, Environmental Social And Corporate Governance (ESG), Marketing Communications, Business Strategies, Case Studies, Systems Thinking, Strategic Partnership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Corporate Communications

      Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      82 reviews

      Beginner · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…125126127…268

    In summary, here are 10 of our most popular search engine marketing courses

    • Data Storage and Queries: DeepLearning.AI
    • How to get more followers by creating a video tweet: Coursera Project Network
    • Ultimate Graphic Design Course: Create 40 Practical Projects: Packt
    • Python Scripting for DevOps: LearnQuest
    • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo
    • Finanzas para directivos: IESE Business School
    • Musician’s Professional Toolbox: Your Portfolio Career: University of Colorado Boulder
    • The Psychology of Thrill Seekers: Emory University
    • Subsistence Marketplaces: University of Illinois Urbana-Champaign
    • Introduction to Healthcare Management: University of Michigan

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok