• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Codio

      Unix and Bash for Beginners

      Skills you'll gain: Package and Software Management, User Accounts, Unix Commands, Unix, Bash (Scripting Language), Command-Line Interface, Kubernetes, Git (Version Control System), GitHub, OS Process Management, Firewall, Ubuntu, Docker (Software), Containerization, Network Monitoring, Unix Shell, File Systems, Shell Script, TCP/IP, Version Control

      3.9
      Rating, 3.9 out of 5 stars
      ·
      105 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Comercialice su nuevo negocio con Canva

      Skills you'll gain: Brochures, Canva (Software), Logo Design, Marketing Materials, Marketing Design, Graphic Design, Organizational Skills, Marketing, Creative Design, Design, Branding

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Essential English for Business Professionals

      Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Microsoft PowerPoint, Business Communication, Sales, Interpersonal Communications, Project Management, Business Leadership, Crisis Management, Organizational Structure, Marketing, Leadership and Management, Business, Vocabulary, Telecommuting, Human Resources

      4.7
      Rating, 4.7 out of 5 stars
      ·
      195 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Digital Thread: Implementation

      Skills you'll gain: Manufacturing Processes, Product Design, Manufacturing and Production, Digital Transformation, Industrial Engineering, Design Software, Systems Analysis, Computer-Aided Design, IT Infrastructure, Technology Roadmaps, Process Analysis, Technology Strategies, Information Technology, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      473 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      商务英语课程 Business English

      Skills you'll gain: Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Business Correspondence, English Language, Marketing, Active Listening, Persuasive Communication, Business Communication, Presentations, Employee Coaching, Advertising, Graphic Design, Selling Techniques, Concision, Report Writing, Product Planning, Auditing, Marketing Budgets

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Designing for User Experience

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Thinking, User Centered Design, Design Strategies, Prototyping, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Precision Bookkeeping: Records, Reconciliation, Reporting

      Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Financial Controls, Accounting, Financial Data, Compliance Management, Financial Statements, Internal Communications, Verbal Communication Skills, Internal Controls, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      98 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Análise de Dados Quantitativos

      Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Strategic Marketing, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Customer Analysis, Statistical Modeling, Statistical Analysis, Correlation Analysis, Regression Analysis, Unsupervised Learning, Variance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Pontificia Universidad Católica de Chile

      Análisis de Negocios con Estados Financieros

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Resource Management, Equities, Market Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Design engaging Stories for Instagram and Facebook in Easil

      Skills you'll gain: Instagram, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Graphic and Visual Design Software, Content Creation, Animations, Digital Design, Graphic Design, Design Elements And Principles, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Custom Reports in Google Analytics

      Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      168 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      K

      KodeKloud

      Kubernetes for the Absolute Beginners with Hands-on Labs

      Skills you'll gain: Kubernetes, YAML, Microservices, Containerization, Cloud Platforms, Cloud-Native Computing, Docker (Software), DevOps, CI/CD, Application Deployment, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 3 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…124125126…268

    In summary, here are 10 of our most popular search engine marketing courses

    • Unix and Bash for Beginners: Codio
    • Comercialice su nuevo negocio con Canva: Coursera Project Network
    • Essential English for Business Professionals: University of California, Irvine
    • Digital Thread: Implementation: University at Buffalo
    • 商务英语课程 Business English: Arizona State University
    • Designing for User Experience: Microsoft
    • Precision Bookkeeping: Records, Reconciliation, Reporting: Coursera Instructor Network
    • Análise de Dados Quantitativos: Fundação Instituto de Administração
    • Análisis de Negocios con Estados Financieros: Pontificia Universidad Católica de Chile
    • Design engaging Stories for Instagram and Facebook in Easil: Coursera Project Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok