• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Preview
      Preview
      C

      Case Western Reserve University

      Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies

      Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      127 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Strategising: Management for Global Competitive Advantage

      Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Competitive Analysis, Sustainable Development, Digital Transformation, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Cloud Security Scanner: Qwik Start

      Skills you'll gain: Vulnerability Scanning, Google App Engine, Vulnerability Assessments, Application Security, Cloud Security, Google Cloud Platform

      Beginner · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Writing Winning Resumes and Cover Letters

      Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      333 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Mastering VFX, Simulation & Finalizing Projects in UE5

      Skills you'll gain: Unreal Engine, Animations, Computer Graphics, 3D Assets, Post-Production, Virtual Environment, Visualization (Computer Graphics), Image Quality, Video Production, Color Theory, Simulations

      Advanced · Course · 3 - 6 Months

    • C

      Coursera Project Network

      Create a Digital Mood Board with Canva

      Skills you'll gain: Canva (Software), Color Theory, Presentations, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Content Creation, Dashboard, User Accounts, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Crear contenido de conciencia ambiental con Canva

      Skills you'll gain: Logo Design, Canva (Software), Video Production, Graphic Design, Graphic and Visual Design, Content Creation, Creative Design, Social Media Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Recommendation Systems on Google Cloud

      Skills you'll gain: Reinforcement Learning, Google Cloud Platform, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Deep Learning, Applied Machine Learning, Artificial Neural Networks, Predictive Modeling, Algorithms, Data Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      481 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Reliable Cloud Infrastructure: Design and Process dalam bahasa Indonesia

      Skills you'll gain: Application Deployment, API Design, Microservices, Cloud Infrastructure, Restful API, Google App Engine, Google Cloud Platform, Cloud Computing Architecture, Kubernetes, Cloud Storage, CI/CD, Network Architecture, Distributed Denial-Of-Service (DDoS) Attacks, DevOps, Cloud Security, System Monitoring, Systems Architecture, Scalability, Disaster Recovery

      4.9
      Rating, 4.9 out of 5 stars
      ·
      227 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Advanced Data Structures in Java

      Skills you'll gain: Graph Theory, Data Structures, Java Programming, Java, Object Oriented Design, Software Design, Algorithms, Object Oriented Programming (OOP), Network Routing, Computational Thinking, Application Development, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      商务英语课程 Business English

      Skills you'll gain: Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, English Language, Active Listening, Business Correspondence, Selling Techniques, Business Communication, Employee Coaching, Brainstorming, Promotional Materials, Presentations, Business Marketing, Marketing, Concision, Business Management, Report Writing, Graphic Design, Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Market Analysis, Marketing, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Market Dynamics, Statistical Hypothesis Testing, A/B Testing

      Intermediate · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…115116117…266

    In summary, here are 10 of our most popular search engine marketing courses

    • Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies: Case Western Reserve University
    • Strategising: Management for Global Competitive Advantage: Macquarie University
    • Cloud Security Scanner: Qwik Start: Google Cloud
    • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
    • Mastering VFX, Simulation & Finalizing Projects in UE5: Packt
    • Create a Digital Mood Board with Canva: Coursera Project Network
    • Crear contenido de conciencia ambiental con Canva: Coursera Project Network
    • Recommendation Systems on Google Cloud: Google Cloud
    • Reliable Cloud Infrastructure: Design and Process dalam bahasa Indonesia: Google Cloud
    • Advanced Data Structures in Java: University of California San Diego

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok