• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Web3 and Blockchain in Global Commerce

      Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Transportation, Supply Chain, and Logistics, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Market Analysis, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      68 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Precalculus: Relations and Functions

      Skills you'll gain: Graphing, Data Analysis, R (Software), General Mathematics, Mathematical Modeling, Algebra, Applied Mathematics, Calculus

      4.7
      Rating, 4.7 out of 5 stars
      ·
      219 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Columbia University

      HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Clinical Perspective)

      Skills you'll gain: Care Coordination, Value-Based Care, Clinical Informatics, Health Informatics, Interoperability, Health Technology, Patient Education and Support, Patient-centered Care, Health Systems, Health Care, Health Information Management, Primary Care, Electronic Medical Record, Telehealth, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      161 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI Essentials: A Comprehensive Introduction

      Skills you'll gain: Generative AI, OpenAI, Google Gemini, Responsible AI, Prompt Engineering, AI Personalization, Artificial Intelligence, Data Ethics, Critical Thinking

      4.1
      Rating, 4.1 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Methods for Quantitative Research in Psychology

      Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Qualitative Research, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      176 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

      4.6
      Rating, 4.6 out of 5 stars
      ·
      46 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      SIEM Splunk Hands-On Guide

      Skills you'll gain: Splunk, Security Information and Event Management (SIEM), Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Dashboard, Incident Response, Threat Detection, User Accounts, Data Transformation, Cybersecurity, Machine Learning, Systems Administration, Performance Tuning, Data Visualization, Event Monitoring, Continuous Monitoring, Data Manipulation, Data Analysis, Statistical Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      355 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Software Architecture for Big Data

      Skills you'll gain: Service Level, Data Architecture, Software Engineering, Web Applications, Performance Testing, Software Architecture, Scalability, Distributed Computing, Functional Requirement, Databases, Microservices, Acceptance Testing, Application Deployment, Application Development, Predictive Modeling, Software Development, Software Testing, Development Testing, System Design and Implementation, Big Data

      Build toward a degree

      3.5
      Rating, 3.5 out of 5 stars
      ·
      101 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Analysis of Business Problems

      Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      151 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Merchandising

      Skills you'll gain: Merchandising, Inventory Management, Visual Merchandising, Consumer Behaviour, Inventory Management System, Retail Management, Retail Sales, Marketing Psychology, Customer Insights, Business Development, Sales Strategy, Analysis, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      54 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Grow Your Business with Goldman Sachs 10,000 Women

      Skills you'll gain: Market Opportunities, Business Planning, Feasibility Studies, Growth Strategies, Business Development, Business Strategies, Strategic Thinking, Entrepreneurship, Business Analytics, Goal Setting, Peer Review, Innovation, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Data and Digital Strategy Execution

      Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…110111112…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Web3 and Blockchain in Global Commerce: INSEAD
    • Precalculus: Relations and Functions: Johns Hopkins University
    • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Clinical Perspective): Columbia University
    • Generative AI Essentials: A Comprehensive Introduction: Fractal Analytics
    • Methods for Quantitative Research in Psychology: American Psychological Association
    • Strategic Communication Campaigns: University of Colorado Boulder
    • SIEM Splunk Hands-On Guide: EDUCBA
    • Software Architecture for Big Data: University of Colorado Boulder
    • Analysis of Business Problems: IESE Business School
    • Introduction to Merchandising: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok