• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Strategy

    Brand Strategy Courses Online

    Learn brand strategy for building strong brands. Understand brand positioning, messaging, and identity development.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Strategy Course Catalog

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Content Marketing, Marketing Design, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      821 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Omnichannel Retail Strategy

      Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Brand Management, Marketing Strategies, Customer Insights, Performance Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      397 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      Ludwig-Maximilians-Universität München (LMU)

      Advanced Competitive Strategy

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      880 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Building Your Brand, Sustaining Growth and Networking

      Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Brand Strategy, Business Relationship Management, Sustainable Business, Music Performance

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Brand Awareness Survey in Qualtrics

      Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

      5
      Rating, 5 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Adobe Illustrator for Beginners: Creative Brand System

      Skills you'll gain: Adobe Illustrator, Logo Design, Graphic Design, Creative Design, Graphic and Visual Design, Project Design, Digital Design, Typography, File Management, Design Elements And Principles, Design Specifications, Color Theory

      4.1
      Rating, 4.1 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Strategy & Economic Analysis

      Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Price Negotiation, Strategic Thinking, Global Marketing, Market Analysis, Product Strategy, Value Propositions, Strategic Planning, Team Leadership, Adaptability

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      180 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Infosec

      Governance and Strategy

      Skills you'll gain: Cyber Governance, Security Management, Incident Management, Cyber Security Strategy, Business Continuity, Disaster Recovery, Security Controls, Asset Management, Security Requirements Analysis, Risk Management, Resource Management, Compliance Auditing, Performance Metric

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47 reviews

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Cloud Development, Responsible AI, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      48K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Strategy: Effective Content

      Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Product Roadmaps, Social Media Strategy, Growth Strategies, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Succession Planning, LLM Application, Productivity, OpenAI, Business Writing, Responsible AI, Generative AI, Meeting Facilitation, Organizational Leadership, Strategic Leadership, Artificial Intelligence, Leadership and Management, Creativity, Problem Solving, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Advanced Valuation and Strategy - M&A, Private Equity, and Venture Capital

      Skills you'll gain: Strategic Decision-Making, Business Valuation, Private Equity, Mergers & Acquisitions, Game Theory, Strategic Thinking, Financial Analysis, Business Strategy, Return On Investment, Investment Banking, Cash Flows, Corporate Finance, Competitive Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Advanced · Course · 1 - 3 Months

    Brand Strategy learners also search

    Strategy
    Brand Management
    Competitive Strategy
    Pricing Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    1…111213…256

    In summary, here are 10 of our most popular brand strategy courses

    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Omnichannel Retail Strategy: University of Pennsylvania
    • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
    • Building Your Brand, Sustaining Growth and Networking: GRAMMY GO
    • Create a Brand Awareness Survey in Qualtrics: Coursera Project Network
    • Adobe Illustrator for Beginners: Creative Brand System: Coursera Project Network
    • Strategy & Economic Analysis: Illinois Tech
    • Governance and Strategy: Infosec
    • IBM & Darden Digital Strategy: IBM
    • TikTok Strategy: Effective Content: Coursera

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok