• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      P

      Packt

      Mastering VFX, Simulation & Finalizing Projects in UE5

      Skills you'll gain: Unreal Engine, Animations, Computer Graphics, 3D Assets, Post-Production, Virtual Environment, Visualization (Computer Graphics), Image Quality, Video Production, Color Theory, Simulations

      Advanced · Course · 3 - 6 Months

    • C

      Coursera Project Network

      مبادئ التسويق على وسائل التواصل الاجتماعي

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      28 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Wireframes to Prototypes

      Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Language, HTML and CSS, Typography

      4.8
      Rating, 4.8 out of 5 stars
      ·
      891 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback

      4.3
      Rating, 4.3 out of 5 stars
      ·
      453 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción al mercado

      Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      260 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Google Drive

      Skills you'll gain: Google Workspace, File Management, Collaborative Software, Document Management, Data Sharing, Shared Media, Cloud Storage, Identity and Access Management, Role-Based Access Control (RBAC), Software Installation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      287 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Internal Communications, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Stakeholder Analysis, Proposal Development, Brand Management, Brand Strategy, Case Studies, Business Development, Advertising

      4.4
      Rating, 4.4 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Gestión del canal de distribución y retailing

      Skills you'll gain: Retail Management, Marketing Channel, Supply Chain Planning, Retail Sales, Merchandise Displays, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Growth Strategies, Customer experience improvement, Consumer Behaviour, Digital Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      442 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Introduction to Virtual Reality

      Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Virtual Environment, Application Design, Display Devices, Technical Design, Human Computer Interaction, Computer Graphics, Human Factors

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Vector Databases for RAG: An Introduction

      Skills you'll gain: LLM Application, Data Storage Technologies, Databases, NoSQL, Data Storage, Query Languages, Artificial Intelligence, Database Architecture and Administration, Applied Machine Learning, Information Management, Generative AI

      4.6
      Rating, 4.6 out of 5 stars
      ·
      33 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Complete Executive Leadership

      Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Interpersonal Communications, Emotional Intelligence, Stakeholder Engagement, Google Gemini, Anthropic Claude, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…109110111…266

    In summary, here are 10 of our most popular search engine marketing courses

    • Mastering VFX, Simulation & Finalizing Projects in UE5: Packt
    • مبادئ التسويق على وسائل التواصل الاجتماعي: Coursera Project Network
    • Web Design: Wireframes to Prototypes: California Institute of the Arts
    • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
    • Introducción al mercado: Universidad Nacional Autónoma de México
    • Google Drive: Google Cloud
    • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
    • Gestión del canal de distribución y retailing : IE Business School
    • Introduction to Virtual Reality: University of London
    • Vector Databases for RAG: An Introduction: IBM

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok