• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • A B Testing

    A/B Testing Courses Online

    Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the A/B Testing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Strategic Planning and Execution

      Skills you'll gain: Plan Execution, Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Strategic Leadership, Strategic Decision-Making, Strategic Thinking, Governance, Analysis, Corporate Strategy, Business Analysis, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      865 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Bioinformatics

      Skills you'll gain: Bioinformatics, Molecular Biology, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Data Analysis, Markov Model, Network Analysis, Biochemistry, Biotechnology, Life Sciences, Infectious Diseases, Statistical Analysis, Biology, Pharmacology, Algorithms, Machine Learning, Data Analysis Software, Data Mapping, Python Programming

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Как создавать группу в Facebook

      Skills you'll gain: Facebook, System Configuration

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Colorado System

      Genetic Epidemiology Foundations

      Skills you'll gain: Epidemiology, Biostatistics, Statistical Analysis, Data Quality, Statistical Modeling, Probability & Statistics, Molecular Biology, Statistical Methods, Statistical Hypothesis Testing, Regression Analysis, Data Validation, Biology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Energy Production, Distribution & Safety

      Skills you'll gain: Personal protective equipment, Electrical Substation, Electrical Power, Electric Power Systems, Electrical Systems, Environmental Regulations, Energy and Utilities, Basic Electrical Systems, Oil and Gas, Safety Training, Electrical Equipment, Occupational Safety and Health Administration (OSHA), Hazard Analysis, Workforce Development, Billing, Sustainable Development, Safety Standards, Sustainable Technologies, Supply Chain, Regulatory Affairs

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Capstone: Making the Case for AI

      Skills you'll gain: Generative AI, AI Personalization, Marketing Effectiveness, Customer experience strategy (CX), Marketing Strategies, Marketing Analytics, Customer Insights, Content Creation, Artificial Intelligence

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Как пользоваться Twitter Ad Manager и смотреть результаты

      Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Ищем популярные ключевые слова и хэштеги в Twitter

      Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Начинаем работать с Hootsuite

      Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      MedCerts

      Pharmacy Syringes, Compounding Medications, & Communication

      Skills you'll gain: Medication Dispensation, Patient Communication, Patient Education And Counseling, Patient Evaluation, Pharmacy Operations, Patient-centered Care, Medication Administration, Pharmacy, Pharmaceuticals, Chronic Diseases, Record Keeping, Health And Safety Standards, Asepsis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Как создать рекламную кампанию в Twitter

      Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    A/B Testing learners also search

    ETL Testing
    Pen Testing
    Usability Testing
    Advanced Pen Testing
    Performance Management
    Systems Engineering
    Computing
    Parallel Programming
    1…104105106…834

    In summary, here are 10 of our most popular a/b testing courses

    • Strategic Planning and Execution: University of Virginia
    • Bioinformatics: University of California San Diego
    • Как создавать группу в Facebook: Coursera Project Network
    • Genetic Epidemiology Foundations: University of Colorado System
    • Energy Production, Distribution & Safety: University at Buffalo
    • Capstone: Making the Case for AI: Emory University
    • Как пользоваться Twitter Ad Manager и смотреть результаты: Coursera Project Network
    • Ищем популярные ключевые слова и хэштеги в Twitter: Coursera Project Network
    • Google Digital Marketing & E-commerce: Google
    • Начинаем работать с Hootsuite: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok