• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand And Product Management

    Brand & Product Management Courses Online

    Learn brand and product management principles for developing strong brands. Understand market research, branding strategies, and product lifecycle management.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand & Product Management Course Catalog

    • C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      963 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Virginia

      Managerial Accounting Fundamentals

      Skills you'll gain: Management Accounting, Cost Accounting, Operating Cost, Cost Benefit Analysis, Cost Management, Budget Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Resource Allocation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      828 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Business Planning, Strategic Planning, Financial Statements, Financial Statement Analysis, Keyword Research, Financial Acumen, Business Strategy, People Development, Digital Marketing, Cash Management, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Budget Management, Accounting, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      706 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Pearson

      Certified Associate in Project Management (CAPM)® Exam: Unit 2

      Skills you'll gain: Project Management, Technical Management, Project Management Office (PMO), Program Management, Project Controls, Team Performance Management, Leadership, Agile Methodology, Stakeholder Management, Emotional Intelligence, Conflict Management, Business Acumen, Organizational Structure, Portfolio Management, Decision Making, Change Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      California Institute of the Arts

      The Language of Design: Form and Meaning

      Skills you'll gain: Design Reviews, Design, Graphic Design, Design Elements And Principles, Visual Design, Peer Review, Typography, Creative Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      895 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Pearson

      Certified Associate in Project Management (CAPM)® Exam: Unit 5

      Skills you'll gain: Project Risk Management, Risk Management, Procurement, Business Risk Management, Contract Management, Project Management, Risk Analysis, Vendor Management, Change Control, Solution Delivery

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Google Workspace Mail Management 日本語版

      Skills you'll gain: Email Security, Data Loss Prevention, Threat Management, Malware Protection, Personally Identifiable Information, Data Security, Google Workspace, Security Controls, Threat Detection

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Supervised Machine Learning: Regression and Classification

      Skills you'll gain: Supervised Learning, Applied Machine Learning, Jupyter, Scikit Learn (Machine Learning Library), Machine Learning, NumPy, Predictive Modeling, Feature Engineering, Artificial Intelligence, Classification And Regression Tree (CART), Python Programming, Regression Analysis, Statistical Modeling, Data Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      30K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Linear Algebra for Machine Learning and Data Science

      Skills you'll gain: Linear Algebra, NumPy, Dimensionality Reduction, Machine Learning Methods, Data Transformation, Data Manipulation, Data Science, Applied Mathematics, Mathematical Modeling, Machine Learning, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of London

      Corporate Strategy

      Skills you'll gain: Corporate Strategy, Business Strategy, Mergers & Acquisitions, Strategic Decision-Making, Growth Strategies, New Business Development, Business Valuation, Organizational Structure, Market Opportunities, Resource Allocation, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google Cloud

      Generative AI Leader

      Skills you'll gain: Prompt Engineering, Generative AI Agents, Google Gemini, Responsible AI, Generative AI, Google Workspace, Google Cloud Platform, AI Product Strategy, Productivity Software, Tool Calling, Business Leadership, LLM Application, Large Language Modeling, Data Governance, Artificial Intelligence, Cloud Infrastructure, Information Privacy, Organizational Strategy, Cloud Computing, Collaboration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      409 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Data Management with Databricks: Big Data with Delta Lakes

      Skills you'll gain: Databricks, Data Lakes, Data Pipelines, Data Integration, Dashboard, PySpark, SQL, Apache Spark, Data Management, Data Transformation, Version Control

      4.1
      Rating, 4.1 out of 5 stars
      ·
      28 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Brand And Product Management learners also search

    Product Management
    Beginner Product Management
    Product Development
    Software Product Management
    Product Marketing
    Management
    Business Management
    Operations Management
    1…979899…834

    In summary, here are 10 of our most popular brand and product management courses

    • Introduction to CRM with HubSpot: Coursera Project Network
    • Managerial Accounting Fundamentals: University of Virginia
    • Introduction to Business: University of California, Irvine
    • Certified Associate in Project Management (CAPM)® Exam: Unit 2: Pearson
    • The Language of Design: Form and Meaning: California Institute of the Arts
    • Certified Associate in Project Management (CAPM)® Exam: Unit 5: Pearson
    • Google Workspace Mail Management 日本語版: Google Cloud
    • Supervised Machine Learning: Regression and Classification : DeepLearning.AI
    • Linear Algebra for Machine Learning and Data Science: DeepLearning.AI
    • Corporate Strategy : University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok