• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Technology Management

      Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Product Management, Team Leadership, Organizational Effectiveness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      115 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      User Experience: Research & Prototyping

      Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, Human Centered Design, User Centered Design, Persona (User Experience), Usability Testing, Qualitative Research, Innovation, Creativity, Storyboarding, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      905 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google Cloud

      Gen AI Agents: Transform Your Organization

      Skills you'll gain: Generative AI Agents, Prompt Engineering, Generative AI, AI Product Strategy, Tool Calling, Google Cloud Platform, LLM Application, Organizational Strategy, Innovation, Customer experience improvement, Solution Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      132 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Inventory Management

      Skills you'll gain: Inventory Management System, Inventory Control, Inventory and Warehousing, Customer Demand Planning, Supply Chain Management, Demand Planning, Service Level, Forecasting, Customer Service, Cost Management, Operations Research, Statistical Methods

      4.5
      Rating, 4.5 out of 5 stars
      ·
      213 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Management: Building AI-Powered Products

      Skills you'll gain: AI Product Strategy, Commercialization, Product Management, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Artificial Intelligence, Return On Investment, Product Development, New Product Development

      4.3
      Rating, 4.3 out of 5 stars
      ·
      140 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Financial Analysis: Portfolios, Risks, Strategic Decisions

      Skills you'll gain: Portfolio Management, Investment Management, Risk Management, Financial Management, Wealth Management, Finance, Financial Market, Investments, Financial Planning, Business Strategies, Financial Analysis, Asset Management, Market Dynamics, Quantitative Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      134 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Management: Developing and Delivering a New Product

      Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Usability Testing, Product Planning, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Stakeholder Analysis, Market Analysis, Team Building, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for UX Designers

      Skills you'll gain: User Experience Design, Wireframing, User Research, UI/UX Strategy, Responsible AI, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), Design Thinking, Prototyping, User Interface (UI) Design, Persona Development

      4.2
      Rating, 4.2 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Derivatives - Options & Futures

      Skills you'll gain: Derivatives, Financial Trading, Financial Market, Securities Trading, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Technical Analysis, Market Dynamics, Profit and Loss (P&L) Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      254 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain and Business

      Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, FinTech, Technology Strategies, Corporate Sustainability, Business, Business Modeling, Business Strategy, Emerging Technologies, Digital Transformation, Innovation, Organizational Structure, Cost Reduction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      424 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      B

      Banco Interamericano de Desarrollo

      Emprendimientos creativos

      Skills you'll gain: Entrepreneurship, Design Thinking, Innovation, New Business Development, Financial Management, Business Planning, Lean Methodologies, Creativity, Business Strategy, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      573 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Demand management: Breaking down today’s commercial silos

      Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      366 reviews

      Mixed · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…899091…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Strategic Technology Management: University of Illinois Urbana-Champaign
    • User Experience: Research & Prototyping: University of California San Diego
    • Gen AI Agents: Transform Your Organization: Google Cloud
    • Inventory Management: University of California, Irvine
    • Product Management: Building AI-Powered Products: SkillUp
    • Financial Analysis: Portfolios, Risks, Strategic Decisions: Coursera Instructor Network
    • Product Management: Developing and Delivering a New Product: SkillUp
    • GenAI for UX Designers: Coursera Instructor Network
    • Derivatives - Options & Futures: Interactive Brokers
    • Blockchain and Business: INSEAD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok