• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      GCP Professional Architect

      Skills you'll gain: Site Reliability Engineering, Infrastructure as Code (IaC), Google Cloud Platform, Application Deployment, Cloud Services, Cloud Computing Architecture, Identity and Access Management, Google App Engine, Kubernetes, CI/CD, Cloud Management, Cloud Storage, Real Time Data, Cloud Infrastructure, Load Balancing, Cloud Computing, Big Data, Terraform, Network Monitoring, Cloud Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google Cloud

      Google Cloud Cybersecurity

      Skills you'll gain: Cloud Security, Identity and Access Management, Intrusion Detection and Prevention, Computer Security Incident Management, Threat Management, Cyber Threat Hunting, Risk Management Framework, Cyber Attacks, Cyber Operations, Vulnerability Management, Continuous Monitoring, Event Monitoring, Disaster Recovery, Incident Management, Generative AI, DevSecOps, Data Security, Cloud Storage, Google Cloud Platform, Cybersecurity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      360 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Desarrollador front-end de Meta

      Skills you'll gain: User Research, UI/UX Research, Persona (User Experience), Jest (JavaScript Testing Framework), Responsive Web Design, Design Research, Bootstrap (Front-End Framework), Version Control, User Experience Design, HTML and CSS, Front-End Web Development, Unix Commands, Usability, Web Design, React.js, Javascript, Algorithms, Mobile Development, Web Development Tools, Cascading Style Sheets (CSS)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      508 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Epic Games

      User Experience in Game Design

      Skills you'll gain: Game Design, Unreal Engine, User Experience Design, Usability, User Interface (UI) Design, Video Game Development, Web Content Accessibility Guidelines, Prototyping, Animations

      4.1
      Rating, 4.1 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The University of Sydney

      Information & Digital Literacy for University Success

      Skills you'll gain: Critical Thinking, Information Management, Research, Digital Communications, Productivity, Document Management, Personal Integrity, Technical Communication, Computer Literacy, Education Software and Technology, Literacy, Reliability, Organizational Skills, Ethical Standards And Conduct, Intellectual Property

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IESE Business School

      Claves para Gestionar Personas

      Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, Human Resource Strategy, People Management, Talent Management, Compensation Management, Compensation and Benefits, Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      L

      LearnQuest

      Strategic Foundations of Sales Negotiation

      Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Active Listening, Market Research, Conflict Management, Digital Communications, Goal Setting, Stakeholder Analysis, Research, Industrial and Organizational Psychology

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Build your business brand using Canva

      Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      73 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      199 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Algorithms on Strings

      Skills you'll gain: Bioinformatics, Algorithms, Data Structures, Theoretical Computer Science, Computational Thinking, Precision Medicine, Life Sciences

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Learn Non-Scary Adobe After Effects: Timing & Expressions

      Skills you'll gain: Adobe After Effects, Animations, Motion Graphics, Musical Composition, Video Editing, Video Production, Timelines, Graphic Design, Scripting

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get Started with Canva

      Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      225 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…878889…265

    In summary, here are 10 of our most popular search engine marketing courses

    • GCP Professional Architect: LearnKartS
    • Google Cloud Cybersecurity: Google Cloud
    • Desarrollador front-end de Meta: Meta
    • User Experience in Game Design: Epic Games
    • Information & Digital Literacy for University Success: The University of Sydney
    • Claves para Gestionar Personas: IESE Business School
    • Strategic Foundations of Sales Negotiation: LearnQuest
    • Build your business brand using Canva: Coursera Project Network
    • The Neuromarketing Toolbox: Copenhagen Business School
    • Algorithms on Strings: University of California San Diego

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok