• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Programmatic Advertising

      Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of New Mexico

      Administración Estratégica y Emprendedora

      Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Midjourney Style Guide: AI Art Prompts for Creatives

      Skills you'll gain: Prompt Engineering, Color Theory, Style Guides, Generative AI, Graphic and Visual Design, Creativity, ChatGPT, Creative Design, Aesthetics, Design Elements And Principles, Image Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Analysis of Business Problems

      Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      151 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Customer Relationship Management, Entrepreneurship, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      675 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      K

      Knowledge Accelerators

      Microsoft Excel Essentials: Get Started with Workbook Basics

      Skills you'll gain: Data Presentation, Data Science, Data Entry, Productivity Software, Microsoft 365, Business Intelligence, Data Manipulation, Business Analytics, Data Management, Organizational Skills, Productivity, Customer Data Management, Record Keeping, Financial Analysis, Marketing Planning, Project Management, Event Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Salesforce Basics

      Skills you'll gain: Salesforce, Customer Relationship Management (CRM) Software, Customer Relationship Management, Business Reporting, Stakeholder Engagement, Sales Development, Customer Engagement, Cloud-Based Integration, Security Management, Marketing Automation, Cloud Computing, User Accounts, Data Security, Data Management, Account Management, Automation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Caltech

      The Science of the Solar System

      Skills you'll gain: Science and Research, Research, Physical Science, Scientific Methods, Life Sciences, Environmental Science, Physics, Water Resources, Advanced Mathematics, Chemistry, Environment, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      809 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Python Development

      Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Cleansing, Data Analysis, Automation, Cloud Computing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      458 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Mastering Adobe Photoshop

      Skills you'll gain: Adobe Photoshop, Photo Editing, Adobe Creative Cloud, Graphic and Visual Design, Creative Design, Generative AI, Graphic Design, Computer Graphic Techniques, Graphic and Visual Design Software, Digital Design, Typography, Image Quality, Photography, Color Theory, Design Elements And Principles

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Facebook Business Page

      Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      107 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Career Skills to Become a Professional 3D Animator

      Skills you'll gain: Invoicing, 3D Assets, Autodesk Maya, Animation and Game Design, Animations, Customer Engagement, Stress Management, Marketing, 3D Modeling, Self-Motivation, Storyboarding, Visualization (Computer Graphics), Target Audience, LinkedIn, Goal Setting, Professional Development, Branding, Revenue Management, Collaboration, Entrepreneurship

      Beginner · Specialization · 3 - 6 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…828384…265

    In summary, here are 10 of our most popular search engine marketing courses

    • Programmatic Advertising: University of Colorado Boulder
    • Administración Estratégica y Emprendedora: University of New Mexico
    • Midjourney Style Guide: AI Art Prompts for Creatives: Skillshare
    • Analysis of Business Problems: IESE Business School
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
    • Microsoft Excel Essentials: Get Started with Workbook Basics: Knowledge Accelerators
    • Salesforce Basics: University of California, Irvine
    • The Science of the Solar System: Caltech
    • Microsoft Python Development: Microsoft
    • Mastering Adobe Photoshop: Skillshare

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok