• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      980 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI for Business - A Leaders' Handbook

      Skills you'll gain: AI Product Strategy, Generative AI, Generative Model Architectures, Business Leadership, Key Performance Indicators (KPIs), Strategic Leadership, Deep Learning, Responsible AI, Corporate Strategy, Performance Measurement, Organizational Effectiveness, Data Ethics, Technical Consulting, Customer Engagement, Product Development

      4.3
      Rating, 4.3 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      155 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Communicating with Presence

      Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      129 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      124 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Python Data Analytics

      Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Matplotlib, Data Visualization, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting, Scripting Languages

      4.3
      Rating, 4.3 out of 5 stars
      ·
      228 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Application of AI, InsurTech, and Real Estate Technology

      Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Fraud detection, Real Estate, Insurance, Artificial Intelligence, Market Trend, Underwriting, Machine Learning, Commercial Real Estate, Case Studies, Customer experience improvement, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      575 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of New Mexico

      Negocios Internacionales II

      Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      538 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Market Analysis, Marketing, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Market Dynamics, Statistical Hypothesis Testing, A/B Testing

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Xbox Graphic Designer

      Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, User Interface (UI), Interaction Design, Figma (Design Software), Adobe Illustrator, Design Reviews, Wireframing, Usability, Graphic and Visual Design, Web Content Accessibility Guidelines, Adobe Photoshop, User Experience, Graphic Design, User Centered Design, Photo Editing, Peer Review, Game Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      65 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Market your new business with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    1…737475…200

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Enterprise Product Management Fundamentals: Microsoft
    • Communicating with Presence: IESE Business School
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Python Data Analytics: Meta
    • Application of AI, InsurTech, and Real Estate Technology: University of Pennsylvania
    • Negocios Internacionales II: University of New Mexico
    • Regression Modeling for Marketers: University of Colorado System

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok