Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Coursera's Upselling skill catalogue teaches you the art and science of effectively recommending higher-valued options to potential customers. You'll learn about the psychology of selling, customer behavior analysis, communication tactics, and strategic planning. This knowledge will enable you to increase sales revenue, enhance customer satisfaction and loyalty, and effectively tailor your sales pitch to individual customer needs. Whether you're a sales professional, marketing manager, or an entrepreneur, mastering this skill will give you a significant edge in today's highly competitive business environment.