• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Build & Script a Breakout Game in Unity

      Skills you'll gain: Unity Engine, Game Design, Video Game Development, Animation and Game Design, Software Architecture, Visualization (Computer Graphics), User Interface (UI), Object Oriented Design, UI Components, Scripting, C# (Programming Language), Debugging

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Achieving Personal and Professional Success

      Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Interpersonal Communications, Business Communication, Strategic Communication, Relationship Building, Professional Networking, Conflict Management, Leadership, Growth Mindedness, Personal Development, Optimism, Self-Awareness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Design a Client Welcome Kit using Canva

      Skills you'll gain: Canva (Software), Design, Process Mapping, Brochures, Marketing Collateral, Graphic Design, Presentations, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      94 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      L

      LearnQuest

      Foundations of Insight Selling

      Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Executive Presence, Solution Selling, B2B Sales, Sales Presentations, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights, Needs Assessment, Relationship Building

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Data Visualization, Data Governance, Business Analytics, Infographics, Data Collection, Data Quality, Data Visualization Software, Analytical Skills, Business Analysis, AI Personalization, Exploratory Data Analysis, Analytics, Regression Analysis, Internal Controls, Data Analysis, Power BI, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      The Business of 3D Animation: Guide to Going Freelance

      Skills you'll gain: Invoicing, LinkedIn, Marketing, Professional Networking, Price Negotiation, Entrepreneurship, Goal Setting, Business Communication

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Foundations of Business Strategy

      Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Building with OpenAI API

      Skills you'll gain: Prompt Engineering, LangChain, ChatGPT, Multimodal Prompts, OpenAI, Generative AI, No-Code Development, LLM Application, Microsoft Power Platform, Application Programming Interface (API), Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, JSON, Microsoft Azure, Microsoft Outlook, Email Marketing, Large Language Modeling, Python Programming

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Social Media Advertising

      Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Consumer Behaviour, Brand Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      328 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Unity: Design & Implement Advanced Rendering Effects

      Skills you'll gain: Unity Engine, Computer Graphics, Visualization (Computer Graphics), Computer Graphic Techniques, C# (Programming Language), Linear Algebra, Scripting

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Pearson

      Kubernetes From Basics to Guru: Unit 1

      Skills you'll gain: Cloud-Native Computing, Containerization, Serverless Computing, Microservices, Kubernetes, Docker (Software), Cloud Storage, Cloud Computing Architecture, Cloud Applications

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Pearson

      Practical Splunk for Beginners

      Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Data Visualization Software, Statistical Reporting, Event Monitoring, Security Information and Event Management (SIEM), Software Installation, Analytics, Data Analysis, Big Data, Query Languages

      Beginner · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…686970…264

    In summary, here are 10 of our most popular search engine marketing courses

    • Build & Script a Breakout Game in Unity: EDUCBA
    • Achieving Personal and Professional Success: University of Pennsylvania
    • Design a Client Welcome Kit using Canva: Coursera Project Network
    • Foundations of Insight Selling: LearnQuest
    • Business Analytics: University of Illinois Urbana-Champaign
    • The Business of 3D Animation: Guide to Going Freelance: Skillshare
    • Foundations of Business Strategy: University of Virginia
    • Building with OpenAI API: Packt
    • Social Media Advertising: University of Colorado Boulder
    • Unity: Design & Implement Advanced Rendering Effects: EDUCBA

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok