• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      The Psychology of Decision Making

      Skills you'll gain: Decision Making, Behavioral Economics, Psychology, Critical Thinking, Industrial and Organizational Psychology, Social Sciences, Interpersonal Communications, Sociology, Research

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      J

      Johns Hopkins University

      Helping Families Avoid Negative Court Involvement Teach-Out

      Skills you'll gain: Legal Strategy, Legal Risk, Family Law, Proactivity, Conflict Management, Planning, Relationship Building, Communication

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Introduction to Renewable Energy

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Architecture, Sustainable Development, Sustainable Technologies, Sustainability Reporting, Climate Change Mitigation, Corporate Sustainability, Energy and Utilities, Innovation, Environment, Transportation Operations, Architecture and Construction, Architectural Engineering

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidades Anáhuac

      Formación de adolescentes centrada en la relación

      Skills you'll gain: Parent Communication, Emotional Intelligence, Child Development, Relationship Building, Rapport Building, Active Listening, Working With Children, Communication Strategies, Trustworthiness, Empathy, Family Support, Conflict Management, Self-Awareness, Behavior Management

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      Edureka

      Generative AI's Applications in Marketing Analytics

      Skills you'll gain: Marketing Effectiveness, Case Studies, Applied Machine Learning, Emerging Technologies, Predictive Modeling, Exploratory Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • I

      ISC2

      Systems and Application Security

      Skills you'll gain: Malware Protection, Endpoint Security, Mobile Security, Cloud Security, Application Security, Cloud Computing, Threat Detection, Cybersecurity, Information Systems Security, Virtualization, Virtual Machines, Intrusion Detection and Prevention, Encryption

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Introduction to ADHD: What It Is and How It’s Treated

      Skills you'll gain: Autism Spectrum Disorders, Clinical Psychology, Psychiatry, Mental Health Diseases and Disorders, Mental and Behavioral Health, Activities of Daily Living (ADLs), Cognitive Behavioral Therapy, Behavioral Health, Neurology, Diagnostic Tests, Working With Children

      4.4
      Rating, 4.4 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      D

      DeepLearning.AI

      LLMOps

      Skills you'll gain: Responsible AI, LLM Application, Large Language Modeling, Google Cloud Platform, MLOps (Machine Learning Operations), Software Versioning, Supervised Learning

      3.9
      Rating, 3.9 out of 5 stars
      ·
      24 reviews

      Beginner · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      VLSI chip design with CPS for Industrial Applications

      Skills you'll gain: Embedded Systems, Embedded Software, Electronic Systems, Computer Systems, Internet Of Things, Automation, System Programming, Control Systems, C (Programming Language), Programmable Logic Controllers, Hardware Architecture, Power Electronics, Peripheral Devices, Wireless Networks, Medical Devices, Electrical Systems, Computer Architecture, Health Technology, Electronics, Maintenance, Repair, and Facility Services

      4.3
      Rating, 4.3 out of 5 stars
      ·
      14 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Unpacking Unconscious Bias in the Workplace

      Skills you'll gain: Workplace inclusivity, Diversity and Inclusion, Self-Awareness, Decision Making, Cultural Diversity, Culture, Empathy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Saïd Business School, University of Oxford

      Designing the Future of Finance

      Skills you'll gain: FinTech, Financial Inclusion, Financial Services, Mobile Banking, Banking Services, Data Sharing, Financial Regulation, Financial Systems, Application Programming Interface (API), Financial Data, Banking, Payment Systems, International Finance, API Design, Finance, Interoperability, Open Source Technology, Regulatory Requirements, Strategic Thinking, General Data Protection Regulation (GDPR)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…666768…82

    In summary, here are 10 of our most popular consumer behavior courses

    • The Psychology of Decision Making: American Psychological Association
    • Helping Families Avoid Negative Court Involvement Teach-Out: Johns Hopkins University
    • Introduction to Renewable Energy: L&T EduTech
    • Formación de adolescentes centrada en la relación: Universidades Anáhuac
    • Generative AI's Applications in Marketing Analytics: Edureka
    • Systems and Application Security: ISC2
    • Introduction to ADHD: What It Is and How It’s Treated: Universidad de Palermo
    • LLMOps: DeepLearning.AI
    • Regression Modeling for Marketers: University of Colorado System
    • VLSI chip design with CPS for Industrial Applications: L&T EduTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok