• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand And Product Management

    Brand & Product Management Courses Online

    Learn brand and product management principles for developing strong brands. Understand market research, branding strategies, and product lifecycle management.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand & Product Management Course Catalog

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Opportunity Management in Salesforce

      Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Salesforce, Request For Quotation (RFQ), Sales Enablement, Product Knowledge, Sales Training, Contract Management, Collaborative Software, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      239 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Essentials of Hospitality Management

      Skills you'll gain: Revenue Management, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality Management, Cost Control, Hospitality, Financial Statements, Budgeting, Financial Analysis, Performance Measurement, Financial Forecasting, Variance Analysis, Business Metrics, Operating Budget, Financial Management, Innovation, Hotels and Accommodations, Service Management, Financial Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      76 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Project Management Knowledge Areas

      Skills you'll gain: Cost Management, Project Management Institute (PMI) Methodology, Project Risk Management, Scope Management, Project Management, Project Scoping, Project Management Life Cycle, Resource Management, Project Controls, Risk Management, Project Planning, Communication Planning, Risk Mitigation, Quality Management, Project Estimation, Stakeholder Management, Scheduling, Stakeholder Communications, Timelines, Procurement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Esports Management Capstone Project

      Skills you'll gain: Peer Review, Organizational Strategy, Brand Management, Business Planning, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Project Design, Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Project Leadership: Prioritizing, Managing Risks, Evaluating

      Skills you'll gain: Project Risk Management, Risk Management, Planning, Team Management, Project Implementation, Project Planning, Business Risk Management, Project Controls, Team Leadership, Project Management, Leadership and Management, Program Evaluation, Initiative and Leadership, Leadership, Prioritization, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      I

      IIMA - IIM Ahmedabad

      Happiness: Science, Practice and Ancient Indian Wisdom

      Skills you'll gain: Mindfulness, Emotional Intelligence, Self-Awareness, Personal Development, Compassion, Mental Health, Optimism, Stress Management, Resilience, Relationship Building, Empathy, Cognitive flexibility

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Challenges of Agribusiness Management

      Skills you'll gain: Innovation, Competitive Analysis, Water Sustainability, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Supply Chain Management, Supply Chain, Environment and Resource Management, Climate Change Adaptation, Emerging Technologies, Economics, Product Knowledge, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      274 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The University of Edinburgh

      Astrobiology and the Search for Extraterrestrial Life

      Skills you'll gain: Biology, Life Sciences, Environment, Environmental Science, Biochemistry, Microbiology, Research, Physical Science, Scientific Methods, Chemistry

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      Generative AI Essentials: Overview and Impact

      Skills you'll gain: ChatGPT, Generative AI, Responsible AI, Large Language Modeling, Natural Language Processing, Artificial Intelligence, Data Ethics, Technical Communication, Social Sciences, Regulation and Legal Compliance, Economics, Intellectual Property

      4.7
      Rating, 4.7 out of 5 stars
      ·
      273 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      A

      Alfaisal University | KLD

      إدارة الأزمات | Crisis Management

      Skills you'll gain: Crisis Management, Risk Management, Case Studies, Problem Solving, Emergency Response, Conflict Management, Risk Analysis, Communication Planning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      83 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Financing and Investing in Infrastructure

      Skills you'll gain: Project Finance, Risk Analysis, Capital Budgeting, Financial Analysis, Private Equity, Credit Risk, Risk Management, Investments, Finance, Contract Management, Banking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM iOS and Android Mobile App Developer

      Skills you'll gain: React Native, Prompt Engineering, Software Development Life Cycle, Flutter (Software), Swift Programming, Software Architecture, Apple Xcode, Mobile Development, Android Studio, Android Development, React Redux, Apple iOS, Responsive Web Design, Git (Version Control System), GitHub, Android (Operating System), Cascading Style Sheets (CSS), React.js, User Experience Design, AI Personalization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Brand And Product Management learners also search

    Product Management
    Beginner Product Management
    Product Development
    Software Product Management
    Product Marketing
    Management
    Business Management
    Operations Management
    1…626364…834

    In summary, here are 10 of our most popular brand and product management courses

    • Opportunity Management in Salesforce: Salesforce
    • Essentials of Hospitality Management: Starweaver
    • Project Management Knowledge Areas: LearnKartS
    • Esports Management Capstone Project: University of California, Irvine
    • Project Leadership: Prioritizing, Managing Risks, Evaluating: Coursera Instructor Network
    • Happiness: Science, Practice and Ancient Indian Wisdom: IIMA - IIM Ahmedabad
    • Challenges of Agribusiness Management: Università Bocconi
    • Astrobiology and the Search for Extraterrestrial Life: The University of Edinburgh
    • Generative AI Essentials: Overview and Impact: University of Michigan
    • إدارة الأزمات | Crisis Management: Alfaisal University | KLD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok