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    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

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    Explore the Marketing Automation Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Accelerate your Digital Marketing Career

      Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Customer Service in the Age of Generative AI

      Skills you'll gain: ChatGPT, AI Personalization, Customer Communications Management, Persona Development, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

      4.2
      Rating, 4.2 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Digital Marketing Specialists

      Skills you'll gain: Generative AI, Marketing Analytics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, OpenAI, Data Analysis, ChatGPT, Content Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Marketing Analytics: Data Predictions and Dashboards

      Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making

      3.9
      Rating, 3.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Upgrade Your Marketing Strategy with Microsoft Copilot

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Analytics, Performance Reporting, Marketing Channel, Generative AI, Microsoft 365, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Introduction to Generative AI Marketing

      Skills you'll gain: Generative AI, AI Personalization, Responsible AI, Marketing Effectiveness, Marketing Operations, Innovation, Strategic Marketing, MarTech, Marketing Strategies, Content Creation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      ROI-Driven Digital Marketing Analytics

      Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      UiPath

      Automation Techniques in RPA

      Skills you'll gain: Email Automation, Web Scraping, Robotic Process Automation, Automation, Business Process Automation, Workflow Management, Text Mining, Data Import/Export, Microsoft Excel, Microsoft Outlook

      4.6
      Rating, 4.6 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

      4.1
      Rating, 4.1 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, AI Personalization, Responsible AI, Data Ethics, Customer Analysis, Advanced Analytics, Marketing, Marketing Effectiveness, Analytics, Predictive Modeling, Social Network Analysis, Market Analysis, Data Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Building Generative AI Capabilities

      Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, Customer Relationship Management, Marketing Analytics, Business Strategy, Change Management, Competitive Intelligence, Responsible AI, Information Privacy, Digital Transformation, Artificial Intelligence, Business Ethics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      K

      Kennesaw State University

      AI for Marketing: SWOT Analysis

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, LLM Application, Analysis, Artificial Intelligence

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing automation courses

    • Generative AI: Accelerate your Digital Marketing Career: IBM
    • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
    • GenAI for Digital Marketing Specialists: Coursera Instructor Network
    • Marketing Analytics: Data Predictions and Dashboards: Coursera Instructor Network
    • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
    • Introduction to Generative AI Marketing: Coursera Instructor Network
    • ROI-Driven Digital Marketing Analytics: Simplilearn
    • Automation Techniques in RPA: UiPath
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign

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