• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: Quantitative Techniques

      Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

      3.7
      Rating, 3.7 out of 5 stars
      ·
      32 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Cyber Security in Manufacturing

      Skills you'll gain: Intrusion Detection and Prevention, Security Controls, Incident Response, Vulnerability Assessments, Software Development Life Cycle, Cybersecurity, Cyber Security Assessment, Threat Detection, Information Assurance, Network Security, Risk Management Framework, Cloud Security, Authentications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      655 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

      4.1
      Rating, 4.1 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      AWS Solutions Architect - Associate

      Skills you'll gain: AWS Identity and Access Management (IAM), Disaster Recovery, Amazon Web Services, Amazon Elastic Compute Cloud, Serverless Computing, Cloud Computing Architecture, Amazon S3, Identity and Access Management, Solution Architecture, Amazon CloudWatch, Containerization, Kubernetes, Cloud Solutions, Software Architecture, Systems Architecture, Devops Tools, Cloud Management, Amazon DynamoDB, Cloud Computing, API Gateway

      3.9
      Rating, 3.9 out of 5 stars
      ·
      37 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Central Banks and Monetary Policy

      Skills you'll gain: Financial Policy, Economics, Financial Market, Financial Data, Banking, International Finance, Financial Regulation, Market Liquidity, Market Dynamics, Crisis Management

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      97 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Nestlé

      Nestlé's Introduction to Marketing - with Abigail Laursen

      Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

      Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Content Marketing, Plan Execution, Performance Measurement, Marketing Strategies, Content Strategy, Campaign Management, Marketing, Communication Strategies, Goal Setting, Customer Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      528 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      UiPath

      Data Manipulation in RPA

      Skills you'll gain: Data Manipulation, Robotic Process Automation, Automation, Data Cleansing, Data Integration, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Cybersecurity Policy for Water and Electricity Infrastructures

      Skills you'll gain: Risk Management Framework, Infrastructure Security, Cyber Security Policies, Security Management, NIST 800-53, Cybersecurity, Cyber Security Strategy, Security Strategy, Cyber Risk, System Monitoring

      4.6
      Rating, 4.6 out of 5 stars
      ·
      181 reviews

      Beginner · Course · 1 - 4 Weeks

    • H

      HEC Paris

      CAPSTONE: Your Leadership Challenge

      Skills you'll gain: Storytelling, Leadership, Self-Awareness, Relationship Building, Strategic Leadership, Accountability, Resilience, Personal Development, Business Leadership, Visionary, Innovation, Presentations, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      76 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Strategic Communications in Technical Organizations

      Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Verbal Communication Skills, Target Audience, Team Management, Business Writing, Strategic Communication, Strategic Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      43 reviews

      Intermediate · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…290291292…798

    In summary, here are 10 of our most popular brand management courses

    • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
    • Cyber Security in Manufacturing : University at Buffalo
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • AWS Solutions Architect - Associate: LearnKartS
    • Central Banks and Monetary Policy: University of Illinois Urbana-Champaign
    • Establishing Product-Market Fit: University of Maryland, College Park
    • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
    • Requerimientos, planeación, ejecución y medición de estrategias para redes sociales: Tecnológico de Monterrey
    • Data Manipulation in RPA: UiPath
    • Cybersecurity Policy for Water and Electricity Infrastructures: University of Colorado System

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok